Digital Marketing Specialist

We are seeking a talented and dynamic Digital Marketing Specialist to join our team. The successful candidate will be responsible for managing and executing digital marketing strategies for both internal needs and client projects. This role requires a creative, results-driven individual who can work effectively in a hybrid environment.

Key Responsibilities:

• Develop, implement, and manage digital marketing campaigns across various channels, including social media, email, and paid advertising.
• Collaborate with clients to understand their marketing needs and deliver tailored solutions.
• Monitor and analyze campaign performance, providing actionable insights for optimization.
• Manage content creation, including blogs, graphics, videos, and other digital assets.
• Optimize websites and landing pages for SEO and conversion.
• Maintain and grow social media presence for clients and internal projects.
• Conduct market research and stay updated with digital marketing trends and tools.
• Report on key performance metrics and provide regular updates to stakeholders.

Requirements

• Proven experience as a Digital Marketing Specialist or similar role.
• Strong knowledge of digital marketing tools and platforms (e.g., Google Ads, Facebook Business Manager, Google Analytics, LinkedIN).
• Proficiency in SEO, PPC, and social media marketing.
• Experience with content creation and management systems.
• Excellent written and verbal communication skills.
• Ability to work independently and manage multiple projects in a fast-paced environment.
• Familiarity with client management and a results-oriented mindset.
• Relevant certifications (e.g., Google Ads, HubSpot, or equivalent) are a plus