Posted on: 20 April 2023
ID 857493

Digital Performance Marketing Specialist

About Yassir

Yassir is the leading super App for on demand, ride-hailing, last-mile delivery, payment services and more, set to change the way daily services are provided. It currently operates in 45 cities across multiple countries. It has raised $150 million in Series B funding, five times what it raised in its previous priced round last November with world class investors such as BOND and Y Combinator, which is the precursor of the likes of Airbnb, Stripe, Dropbox, Doordash, among others.

Were not just about serving people - were about creating a marketplace to bring people what they need while infusing social values.

As the Digital Performance Marketing Specialist, you will be responsible for proposing, planning, managing and executing incremental initiatives within the digital landscape to create awareness, acquire new customers, grow revenue and retain existing customers. You will execute different digital strategies to acquire new and convert customers across different digital touch points. You will use different tools of engagement and execution in order to execute the strategy i.e., Paid media, Owned media and Earned media: Google, Meta, as entrusted channels.
  • You will spend time monitoring and tracking campaigns, proposing new initiatives to acquire new customers through different digital channels at minimum rate
  • You will identify, develop and optimize growth channels and opportunities to drive more users
  • You will collaborate with other team members to develop strategies to increase traffic, product sales and increase revenue
Requirements
  • At least 5 - 8 years of experience in Performance Marketing
  • Degree in Digital Marketing
  • You have experience in Google Analytics
  • You have good time-management skills and can adhere to deadlines
  • You are a a good communicator
  • You are comfortable with working for a tech early startup
  • You have experience in managing and executing paid digital initiatives outside of Google Ads and Social Paid Ads
*As a company, we are passionate about diversity and inclusion, 40% of our team are women leaders in the tech sector. Research shows that women do not apply for jobs if they do not meet all of the requirements. We would like to hear from you if you feel you would be a good fit for us!

Do you want to become part of our first-class team? Then you absolutely have to send us your application.

PS: And if you want to stand out in your application, just let us know in your cover letter why we should have in our team.

Diversity & Inclusion & Engagement:

We celebrate diversity and are committed to creating an inclusive environment for all employees, as we believe diverse teams are more successful in the long term. We do not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, and we encourage all people equally to apply for jobs with us.
Occupation:
IT, computing jobs


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