Established in 1950, Club Med is the pioneer of premium all-inclusive holidays. We have been continuously innovating over the last 60 years and now offer close to 80 ski and sun resorts across Europe, Asia, Africa, America and the Caribbean as well as a Club Med 2 cruise. Club Med offers a new way of experiencing holidays in its upscale friendly and multicultural resorts.
Our success comes from the strong commitment to exceed customers expectations and deliver an unforgettable experience. To achieve this goal, we rely on the hard work and expertise of their staff, the G.Os ( "Gentils Organisateurs", French for Kind Organisers).
Taking care of our G.Os is our priority; our commitment to CSR, our multicultural dimension, our involvement in integration and training as well as our working environment have earned us the highest rating of 5 stars and make us one of the best employers in the hotel and restaurant industry according to the research institute Pro-Conso France in 2022.
About our Business Unit:
Our management model separates Resorts from Markets. In this position, you will belong to the EAF Markets, which handles sales in Europe, Africa, and France in over ten countries.
Missions:
Increase qualified traffic on the website through an efficient and optimised integrated online marketing plan (Online and Digital Marketing)
- Devise and shape the online marketing plan and budget forecast
- Plan and implement all online marketing activities and liaise with the online marketing agencies: online media plan, online display creative, website animation creative, paid search, affiliate network, social networks
- Monitor and analyse performance and ROI on all online activities. Propose and implement recommendations and improvements
- Monitor & optimize SEO performance
- Recommend any optimization on a day-to-day basis
- Monitor closely budget and keep track of all online expenditure
- Supervise the Social Media strategy and execution
- Recommend any optimization on a day-to-day basis via A/B testing
- Lead the website improvement plans, overseeing the E-commerce priorities in order to align the website capabilities to the overall Online / GMDT/FEAM agenda
- Contribute to the online marketing plan and budget definition
- Recommend any optimization on a day-to-day basis
- Monitor overall activities ROI
- Monitor and implement plan to improve repurchase rate
- Develop and implement the CRM plan.
- Monitor the efficiency of the online CRM plan and recommend any developments
- Propose and ensure consistency of the most efficient 360 degrees plan.
- Monitor closely website performance.
- Lead the website improvement plans, overseeing the E-commerce executive priorities in order to align the website capabilities to the overall Online agenda.
- Recommend improvement of the website to the gMDT and FEAM teams based on local analyses and competition benchmark
- Leading with an SEO approach, deliver the annual content strategy in order to increase visibility and brand awareness of the CM brand in the UK.
- Align all the marketing agencies in order to deliver integrated and impactful stories, utilising the best channel for each piece of content.
- Maximise internal resources.
- Recommend appropriate customer journey and content action plan to develop the Internet channel, develop the qualified traffic and conversion rate
- Analyse and monitor website performance, alert if performance drops for bugs to be solved and recommend and implement improvements of the website
- Coordinate WW web project local testing and launches
- Recommend and implement improvement of website based on local analyses, internal inputs and competition benchmark
- Implement action plans. Updating of all website content based on content strategy
- Responsible for development and management of the M&E website. Implement all action plans
- Monitor Internet channel sales contribution
- Responsible for the CMS and all actions
- Recommend with the FEAM Client & database team a relevant CRM segmentation plan and increase database
- Implement customer centric CRM and E-CRM campaigns (creation of CRM content with the agency, targeting, follow up of results)
- Monitor the efficiency of the CRM plan
- Monitor, drive and develop on an ongoing basis the customer journey
- Brief the FEAM media team with local business stakes to ensure local specificities are taken into account
- Drive, monitor and challenge performance
- Planning, implementation and monitoring of all online tools. Ensure they are working well at all times
- Support the webchat management
- Drive, analyse and monitor the loyalty program performance + customer experience + growth of new GM + repurchase rate
- Develop, implement, drive and monitor the online loyalty plan to increase customer engagement and grow sales and revenue
- Support: Providing agents with the tools required to sell, and resolving any technical issues which arise (ECM, pricing etc.)
- Trade Platform: systems development & monitoring
- Ensure the smooth running of the travel agent website as a tool of key resources, information & offers
- Lead any system developments, including optimisations to Easy Club Med
- Monitor how agents are interacting with Club Med through effective management of all linked trade systems (ECM, trade website, salesforce, feeds, social, mailjet)
- Develop a Travel Agent Relationship Management Strategy (Dashboard, analysis, key metrics) to support the Sales Team in their understanding of travel agents and their Life Time Value Development
- Closely monitor site analytics, ranking performance, connectivity reports to optimise UX. Plan campaigns around key promotional landmarks through the year.
- Responsible for defining the M&E Marketing Strategy: Work with all agencies to create an integrated online/digital marketing plan to grow sales and deliver strong ROI
- Lead the development and management of the M&E website.
- Build on the key learnings from the digital advancement of other BU in Club Med e.g. UK for both traffic (attribution model affiliates) and UX (conv rate tests/ content hubs etc..) do deliver increased revenue.
- Share and receive/request best practices across markets and push the digital agenda and channel integration across these markets
- Identify clear opportunities to mutualise digital activities from other markets
- Apply successfully tested strategies from other markets
Education : High standard of education : university degree. CIM / IDM qualifications South Africa equivalent
Job experience: 3-5 years' experience in online and digital marketing.
Skills requested
Knowledge : Group & FEAM Mkg & Sales Policy, CM Range of services and products, marketing tools and methods, online marketing expertise, E-commerce expertise, local media market. Excellent digital knowledge, skills and awareness.
Skills : Written communication skills, analytical methods, creativeness, problem solving. Performance and results driven. Agile and proactive mind-set to drive innovation. Excellent attention to detail.
Technical skills (tools): Advanced in ppt and excel, Omniture, GAP, DCM, DBM, and DS.
Languages : English , French is a nice to have
