Digital Strategy Planner

Key purpose:

Digital Strategist skilled in digital strategy within the context of an integrated brand and communication strategy.

Duties and responsibilities:

• Digital strategy translating lead agency communication strategies across the conversion funnel.
• Developed annual digital playbooks & campaign strategies together with roll-out plans, measurement & reporting.
• Developed Brand Positioning Strategies across a range of categories and industries
• Develop multi-channel digital strategies
• Deep understanding of individual digital channels (SEO, SEM SMM) and how they all work together.
• Generate and lead all strategic and creative client workshops
• Understanding of Paid, owned & earned media, implementation and optimisation tactics.
• Strong data background and associated qualifications and certificates
• Experience in digital, social & brand strategy and knowledge of how to leverage them to achieve marketing goals.
• Can clearly and persuasively communicate strategic recommendations to internal and external audiences with variable levels of understanding.
• Experience helping to lead integrated, multi-platform marketing campaigns.
• Understanding of KPIs and how best to measure success in brand, digital or social strategy.
• A grasp of how business, brands and consumers interact.
• Facility with interpreting research, the difference between an observation and an insight, and how to best apply them to marketing strategies.
• Experience in synthesis of research and business data into insights and idea generation.
• Ability to collaborate with creative team in developing concepts and campaigns.
• Anticipates and develops solutions to client needs and problems.
• Campaign Strategy
• Market and Consumer Trends
• Trend Forecast
• Strategic Insights

Qualifications and experience:

• Matric
• Relevant marketing/ communications degree NQF 7
• Strong data background and associated qualifications and certificates
• Minimum of 3 - 5 years experience in communication strategy and digital strategy
• Deep understanding of individual digital channels (SEO, SEM SMM) and how they all work together.
• Experience in digital, social & brand strategy and knowledge of how to leverage them to achieve marketing goals.
• Developed Brand Positioning Strategies across a range of categories and industries
• Develop multi-channel digital strategies