The Head of Product Marketing is directly responsible for product positioning that differentiates Betterworks as an innovator and essential component of the HR technology stack for modern enterprises while developing storytelling that results in compelling content experiences across the buyers journey. This role also includes responsibility for analyst relations.
The right person for this position embraces our values and thrives in a fast-paced, highly collaborative environment where strategy and planning are balanced with a culture of ownership centered on clearly defined objectives and measurable results. The person is a connector at heart who helps the organization bring together company strategy, product vision, market needs, and modern marketing tactics in simple yet creative and highly impactful experiences for our external audiences.
This position reports to the Chief Marketing Officer.
You can Expect To
- Lead go-to-market development activities related to telling our product story with differentiated messaging for prospects, customers, and analysts.
- Build preference for the Betterworks product and underlying technologies with value-based messaging that leads the market in serving CHROs and people leaders.
- Own and evangelize the buyers journey and underlying content strategy to meet pipeline goals, accelerate deals, and improve win rates.
- Partner closely with all go-to-market functions to deliver a connected go-to-market strategy that maximizes market impact and marketing investment.
- Spearhead product launch communications.
- Own persona definition and work closely with product management to align roadmap features to ensure market fit and attainment of revenue goals.
- Analyze the competitive landscape and translate learnings into actionable response strategies for all external-facing roles.
- Develop value proposition and content for upselling and cross-selling in coordination with growth marketing initiatives.
- Maintain a whole product mindset that leverages differentiation beyond the product such as the use of services expertise as a means for accelerated value realization
- Develop a toolkit with templates that provide consistency and scale in content creation efforts, including, but not limited to, personas, product marketecture, message maps, playbooks, and product launch communication plans.
- Work closely with executive leadership as well as cross-functional leaders in product, sales, services, and the whole of marketing.
- Manage a small yet talented and highly motivated team with plans for growth over time.
- 10+ years of experience in product marketing business applications for B2B enterprise buyers with an emphasis on cloud-based solutions.
- 5+ years in a management role with a strong reputation for building diverse teams and inspiring them to do great work.
- Previous history working in dynamic and fast-growing companies.
- Demonstrated ability to develop compelling and consumable messaging to a diverse set of audiences, including prospects, customers, and analysts.
- Exceptional writing skills that meet the professional standards of executive audiences and compel action.
- Ability to build strategies and roll up your sleeves to create the content that is used in campaigns and field enablement.
- Proven track record of building trusting relationships with product, sales, services, and marketing coworkers that lead to strategic alignment, business agility, and a positive working environment.
- Capable of producing and delivering executive quality presentations and assets for use by the Revenue Enablement team in training programs for all field-facing members of our team.
- Knowledge and experience with marketing automation tools is a plus and aimed at helping automate product marketing campaigns and save time.
- Ability to simultaneously manage multiple priorities in a fast-paced environment.
- Strong work ethic and meticulous attention to detail.
- An ability to never stop asking why, while taking pride in meeting obligations.
- Expertise in marketing to CHROs and line of business leaders.
All employees share the responsibility of being aware of information security risks and adhering to information security policies and procedures.
All employees are required to participate in information security awareness and training programs.
All employees have a responsibility to handle data in accordance with dataclassification and handling guidelines. Employees should be aware of the sensitivity of the data they interact with and follow appropriate security measures.
All employees have a responsibility for reporting information security incidents in accordance with information security policies and procedures.
Curious About Betterworks?
Betterworks closes the loop between people, strategy, and results, enabling organizations to align even their most sprawling, dynamic teams. Industry leaders such as Intuit, Freddie Mac, Asurion, Udemy, Vertiv, HCSC, and the University of Phoenix rely on Betterworks to accelerate strategic growth by supporting transparent goal-setting, enabling continuous performance, and gleaning real-time employee engagement insights.
Betterworks is backed by Kleiner Perkins and Emergence Capital. John Doerr, iconic investor, OKR pioneer, and author of New York Times Best Seller "Measure What Matters, " is a board member, and Josh Bersin, global HR thought leader, serves as an advisor.
Why us!
Benefits
At BetterWorks, we prioritize our people. In that spirit, weve put together a great benefits program to support our employees health and wellness that includes the following:
Health Benefits. Employer-paid comprehensive medical, dental, and vision insurance; Employer paid life, long-term disability, and short-term disability insurance
Rest and Relaxation. Spring and summer second Fridays off (March-August), end-of-year shutdown, flexible PTO policy
Family and Parenting. One hour/day calendar blocks for personal time, 12 weeks of paid parental leave
Learning and Development. Free courses from top learning and upskilling platforms to support both your career goals and personal passions
Discounts and Perks. Discounts on health & wellness, travel, television, internet & cell phone, entertainment, and more. Reimbursements for work-from-home setup and internet
We are an equal-opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We are committed to an inclusive and diverse BetterWorks. We believe that different perspectives lead to better ideas, and better ideas allow us to understand better the needs and interests of our diverse, global BetterWorks Community. We welcome people of different backgrounds, experiences, abilities, and perspectives and are an equal opportunity employer.
