Areas that play to your strengths
All the responsibilities we'll trust you with:
Distribution Management
Coordinate regular meetings with distribution partners teams to communicate company strategy and priorities, review business KPIs, discuss opportunities and threats in the region, run trainings and update sales teams. Assign sales, distribution, execution etc. targets to DPs based on business targets (and relevant teams) and follow up these targets regularly. Provide execution trainings, on-the-job trainings and coaching to DP and their teams. Regular Trade Visits with DP Field teams to coach DP sales team and unlock distribution and execution opportunities. Analyse the opportunities in the region, take proper action and implement as needed. Create strong knowledge of and personal relationships with the top wholesalers (IRD & URD). Build winning initiatives to drive reach, sales targets, and our execution in all channels, including Indirect via WHS. Ensures DPs fully understand and execute Red Bull execution / merchandising standards. Implements systems to track and benchmark DPs against key initiatives/goals. Plan and Execute incentive programs in line with company targets to keep sales representatives focused and motivated. Be a credible beverage business consultant to DPs and customers and act as a category captain by presenting category and Red Bull Potential.
Distributor Structure and Accountability Expert
Thorough working knowledge of distributors internal systems and structure Understands distributors hierarchy and has relationship from the top down (Owner to Managers). Clear understanding of the person responsible and accountable for tasks or programs within DP.
Business Planning
Develop business plans by DP to deliver on all relevant RBZA strategic initiatives including volume, horizontal & vertical distribution, execution and information exchange (depletion data). Ensure the plan is aligned to overall RBZA plan.
Budget Management
Manage assigned budgets where applicable (Examples: incentive budgets, free goods budget, POS budget and in some cases regional account budgets).
Business Intelligence
Maintains strong working knowledge of all relevant Red Bull systems. Proactively uses available reports to maximize on all opportunities including competitor intelligence. Holds DPs accountable for data submission into RB systems to ensure accurate and timely information.
Other
Share and enforce guidelines with regards to Red Bull's inventory policy. Develops working knowledge of geographic and demographic areas in assigned geography. Ensure a sustainable Go to Market (GTM) strategy and structure in assigned geography. Develops expertise with regards to product competition and distributor competition in respective area. Communicates regularly and works effectively with all internal sales team and marketing teams to secure full alignment of the sales goals with the DP. Manage risk by taking alternative precautions with a proactive approach by determining the risks that would hamper Red Bull business. Close alignment of pricing and promotions with all necessary key stakeholders (MD, Off Premise, On Premise and Finance) to minimise the threat of cross channel cannibalisation and to maintain profitability. Represent Red Bull brand and values in the best way, including appearance, attitude and behaviour.
Your areas of knowledge and expertise
that matter most for this role:
- Outstanding sales experience and track record in Consumer Goods industry (Beverage preferred), +5 years.
- (Distributor and Supplier experience preferred) (Customer Management).
- Successful track record in team management and leadership.
- Experience with basic administrative programs, Windows, Word, PowerPoint, Excel.
- Local market / geographical knowledge beneficial.
- Key Account experience (an Advantage)
- Proactive, with a flair for continuous improvement.
- Able to be flexible & to embrace change.
- Strong communications skills (verbal and written).
- Excellent problem-solving skills.
- Advanced experience with Microsoft Excel.
- Self-starter with initiative & attention to detail.
- Well organised & able to handle multiple priorities in a relaxed manner.
- Able to see tasks through from inception to completion.
- Professional, focussed, responsible & passionate approach to work.
