Email Marketing Campaign Specialist (JB1562)
Southern Suburbs; Cape Town
R40 000 – 50 000 CTC per Month
Duration: Permanent
Overview
Experienced Email Marketing Specialist required to manage all CRM data encompassing data analysis, reporting, lead, and contact management in order to conceptualise, implement, and report on direct email marketing campaigns with the supported by the Group Marketing team who will also assist in the identification of suitable email audiences.
Minimum Requirements:
Relevant tertiary qualification (Preferably business or marketing related)
4 or more years’ experience within a similar role specific to email campaigns
Expert CRM skills, preferably in Microsoft Dynamics 365
Proficient in data manipulation and analysis using Excel as well as the CRM system
Solid understanding of the sales and marketing life cycle
HTML knowledge is preferred
Duties and Responsibilities:
Design, implement and analyse strategic email campaigns to attract, revive and retain clients
Utilise CRM data insights to craft campaigns for various global regions
Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements and establish best practices
Ensure emails follow industry standards and privacy policies (GDPR)
Maintaining the marketing dashboard
CRM – Management, Analysis and Reporting:
Excellent analytical skills and ability to provide actionable insights from data.
Work with Group Marketing to develop and maintain the Marketing Performance Dashboard
Deliver frequent reports and analytics as requested (Be the ‘go to’ data person on data insights pertaining to commercial performance, customer behaviour and campaign results)
Work with internal and external partners to ensure all relevant data is accurate and up to date
Ensure data completeness and accuracy throughout the CRM
Improve data accuracy standards across over 30 global offices
