Email Marketing Specialist

This is a remote position.

Email Campaign Strategy and Execution: R EMOTE ROLE MUST BE BASED IN SA

Develop and execute email marketing strategies aligned with clients goals, targeting different segments of the audience.

Collaborate with the Desig team to create catchy and smart email content, including product updates, promotions, educational content, and more.

Develop visually appealing and responsive email templates using industry best practices.

Implement A/B testing for subject lines, content, layouts, and calls-to-action to continuously improve email performance.

List Segmentation And Management

Segment the email subscriber list based on demographics, behaviour, purchase history, engagement levels and other to deliver personalised and relevant content.

Regularly clean and maintain the email list to ensure high deliverability rates and compliance with regulatory guidelines (CAN-SPAM, GDPR, etc.).

Performance Tracking And Analysis

Monitor email campaign performance metrics such as open rates, click-through rates, conversion rates, and revenue generated.

Analyse data to derive insights and identify areas for improvement, adjusting strategies accordingly.

Provide regular reports on email campaign effectiveness to the clients.

Automation And Optimisation

Implement email automation (Flows) to nurture leads and guide them through the customer journey.

Continuously optimise email marketing strategies based on data-driven insights, industry trends, and emerging best practices.

Sign-Up Form Development And Data Collection

Collaborate with the Design team to create engaging and user-friendly sign-up forms (Pop-ups) for various touchpoints, such as the company website, landing pages, social media, and events.

Strategically position sign-up forms to encourage maximum conversions and data collection.

Implement best practices for form fields, design, and user experience to enhance the quality and accuracy of collected data.

Utilise progressive profiling techniques to gradually gather more information from subscribers over time, improving personalization efforts.

Regularly review and optimise sign-up forms based on user behaviour, feedback, and performance metrics to enhance conversion rates.

Collaboration And Communication

Coordinate with cross-functional teams, including Design, Content, and Sales, to ensure seamless execution of integrated marketing campaigns.

Communicate effectively with internal teams and external partners to align messaging, branding, and objectives.