We are now looking for a Customer Marketing Manager to support customer engagements, drive account-based marketing execution and create impactful customer experiences with specific Customer Units CUs/accounts. The responsibility includes engaging with the sales organization in ongoing business and new business opportunities ensuring leads generation for sustainable growth. The Customer Marketing Manager will be responsible for two major Customer Units (South and East Africa alongside a Major Communication Service Provider (CSP) Operating Companies within Market Area Middle East and Africa.
What You Will Do
- Analyze the account from market, customers and competitors perspectives
- Develop effective account strategy and plan for specific accounts per CU to accelerate adoption
- Contribute to the high-performance marketing culture
- Participate in sales account planning to share marketing insights and to develop insights for brand or specific portfolio positioning
- Drive customer engagements and create impactful customer experiences within specific CUs, including planning, managing, executing and following -up on marketing campaigns around the customer journey driving collaboration between sales and marketing
- Provide input on CU marketing content needs to global point of contact
- Plan and execute customer-specific events, workshops, and activities based on global campaigns activation plans
- Drive lead generation with specific accounts/Customer Units.
- Measure activation success and analyze needed changes.
- Build strong relationships with customer and account counterparts to engage early on in the sales journey and create the need for the customer.
- Help to position Ericsson as a market leader and stimulate market growth.
- Account marketing knowledge & skills
- Market insight and analysis
- Business Acumen
- Customer insight
- Speaking and presentation skills
- Relationship building
- Demand generation skills
- Negotiations and value argumentation skills (customer/brand/portfolio)
- Analytical & problem-solving skills
- Value Creation Knowledge
- Project management
- Domain knowledge (industry/portfolio)
- Communications skills (verbal/written)
- Presentation skills
- Customer knowledge.
- University degree in Business, Marketing, Communications or equivalent training/experience.
- 5-7+ years of relevant experience.
- Experience working in a dynamic and fast-moving environment.
- Understanding of digital communications
- Telcom & ICT background is preferred
Role is flexible to be based in South Africa, Kenya, Ghana, Rwanda or Nigeria.
Ericsson South Africa recruits in line with its Employment Equity plan and will therefore give preference to suitably qualified candidates who are members of designated groups.
Why Join Ericsson?
At Ericsson, youll have an outstanding opportunity. The chance to use your skills and imagination to push the boundaries of what s possible. To build never seen before solutions to some of the worlds toughest problems. Youll be challenged, but you wont be alone. You ll be joining a team of diverse innovators, all driven to go beyond the status quo to craft what comes next.
What Happens once you apply?
Click Here to find all you need to know about what our typical hiring process looks like.
Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we nurture it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team. Ericsson is proud to be an Equal Opportunity and Affirmative Action employer, learn more.
Encouraging a diverse and inclusive organization is core to our values at Ericsson, that's why we nurture it in everything we do. We truly believe that by collaborating with people with different experiences we drive innovation, which is essential for our future growth. We encourage people from all backgrounds to apply and realize their full potential as part of our Ericsson team.
Ericsson is proud to be an Equal Opportunity and Affirmative Action employer, learn more.
Primary country and city: South Africa (ZA) || South Africa : Gauteng : Johannesburg || Ghana : Accra : Accra || Kenya : Nairobi : Nairobi || Nigeria : Lagos : Lagos || Rwanda : Kigali : Kigali
Req ID: 728948
