Social Media Creative Director | Remote | South Africa

Are you a creative trailblazer with a passion for crafting compelling social media narratives? Do you thrive in a fast-paced and collaborative environment where your ideas can spark meaningful connections and drive real results? If so, a recruiter want you to join their client team as Creative Lead of the social team. In this role, you will play a pivotal role in shaping our clients social media presence and elevating their brands through innovative and creatively exceptional content across various social media platforms.

Responsibilities:

• Lead the development and execution of creative social media work that captivates audiences, drive engagement, and elevate brand awareness for our clients.
• Lead our talented team of creatives, including designers, copywriters, and art directors, to conceptualize and produce compelling content that resonates with target audiences.
• Stay informed about emerging trends, platform updates, and best practices in social media to inform strategy and creative direction.
• Creatively lead the production process, from ideation and content creation to ensuring a consistently high craft across all social media assets.
• Foster a culture of creativity, collaboration, and excellence within the team, providing mentorship, guidance, and feedback to inspire growth and innovation.
• Partner with account managers and client stakeholders to understand their business objectives and translate them into effective social media campaigns that drive measurable results.
• Monitor and analyzes social media metrics and performance data to creatively optimize work
• Represent the organisation as a thought leader in social media marketing, participating in industry events, conferences, and speaking engagements to share insights and best practices.

Qualifications:

• Creative school qualification / Bachelors degree in Marketing, Communications, Digital Media, or a related field is preferred but not essential.
• Proven track record of success in developing and executing creative social media campaigns that drive engagement and achieve business objectives for clients.
• Strong leadership skills with experience in managing and inspiring a team of creatives to deliver exceptional work.
• Deep understanding of social media platforms, algorithms, and best practices, with a passion for staying ahead of the curve and pushing boundaries.
• Excellent communication, presentation, and interpersonal skills, with the ability to build strong relationships with clients and internal stakeholders.
• Creative thinker with a keen eye for design, storytelling, and visual aesthetics, demonstrated through a strong portfolio of past work.
• Analytical mindset with the ability to interpret data and insights to inform decision-making and optimise campaign performance.
• Proactive and results-driven approach with a passion for innovation and continuous improvement.
• Experience working in a creative agency or digital marketing environment is preferred.

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