Agoda is an online travel booking platform for accommodations, flights, and more. We build and deploy cutting-edge technology that connects travelers with more than 2.5 million accommodations globally. Based in Asia and part of Booking Holdings, our 6, 000+ employees representing 90+ nationalities foster a work environment rich in diversity, creativity, and collaboration. We innovate through a culture of experimentation and ownership, enhancing the ability for our customers to experience the world.
Summary
Agoda is still reasonably new at brand marketingin the last few years, weve come a long way, and were excited about the path ahead.
As our brand continues to grow, we are looking for someone who will drive design strategy and innovation for the brand across customer, partner, and employee touchpoints; oversee the creative development of brand campaigns globally; and lead offline and online media planning for brand campaigns.
This person will have the opportunity to lead a centrally run global team that draws expertise from top-drawer agency & client experience. They will play a key role in collaborating with international creative and media partners, to fulfill the brand ambition of creating an engaging and meaningful brand in one of the most exciting categories of today tech + travel.
This role is based out of Agodas Global Operations Center in Bangkok, Thailand, giving the successful applicant the once-in-a-lifetime chance to work in one of the worlds most exciting and fast-paced cities, close to some of the most iconic travel destinations, with a fun and talented team.
About The Brand Team
We are the guardians of the Agoda brand, with a mission to make Agoda a trusted name in global travel. Our scope is broad and encompasses various projects and collaborations with other departments at Agoda. In any given week, we could be working on campaign creation and activation (including consumer research, creative development, agency management, production, media planning, measurement, and testing), producing assets for Agodas various marketing channels and our website and app, or designing official Agoda merch for our offices around the globe. We ensure the brand is always looking and sounding its best in everything we do, whether on the world stage or in a company newsletter.
The Brand team is diverse, representing media planners, project managers, brand managers, creatives, designers, and more, from different walks of life. We have in common a love of travel (and travel deals) and a passion for finding fun and innovative ways to bring the Agoda brand to the world.
In this role youll get to:
- Develop and produce ad campaigns end-to-end, including TV/video spots, key visuals, implementation across website/app, and social extensions
- Oversee an internal design team as it acts as an internal agency for Agodas marketing teams and wider business, ensuring that brand standards are consistently applied across touchpoints
- Plan the media mix for large brand campaigns to ensure that brand health metric targets are met
- Work with Agodas analytics and data science teams to measure effect of brand campaigns on booking, brand health, and secondary metrics
- Develop and drive strategic initiatives for the brand, including the branding of new products and development of taglines
- Conduct market research for new ad concepts & potential celebrity spokespersons
- Manage relationships with a variety of partners including creative agencies, media agencies, and tech vendors
- Set vision, KPIs and roadmap milestones for your team
- Manage overall team budget, hiring, review cycles, and compensation
- Regularly present to C-suite management
- 10+ years experience in brand marketing, including activation of large-scale campaigns & ownership of end-to-end design strategy
- Graduate degree required
- Strong communication & writing skills in English
- Operate with full independence in growing and running a diverse team
- Strong attention to detail
- Adaptable to new technologies and quick learner
- Exposure to UX/UI design strategy
- Experience running analysis using Microsoft Excel is a plus
- Experience with digital advertising platforms such as Facebook ads or Google ads is a plus
Equal Opportunity Employer
At Agoda, we pride ourselves on being a company represented by people of all different backgrounds and orientations. We prioritize attracting diverse talent and cultivating an inclusive environment that encourages collaboration and innovation. Employment at Agoda is based solely on a persons merit and qualifications. We are committed to providing equal employment opportunity regardless of sex, age, race, color, national origin, religion, marital status, pregnancy, sexual orientation, gender identity, disability, citizenship, veteran or military status, and other legally protected characteristics.
We will keep your application on file so that we can consider you for future vacancies and you can always ask to have your details removed from the file. For more details please read our privacy policy .
To all recruitment agencies: Agoda does not accept third party resumes. Please do not send resumes to our jobs alias, Agoda employees or any other organization location. Agoda is not responsible for any fees related to unsolicited resumes.
