We are seeking a talented and creative Graphic designer who specializes in creating and editing videos and image posts for organic social media. The ideal candidate will have experience using Kapwing and Canva to produce engaging and visually appealing content. Our client is a marketing agency serving tech-ed businesses, and this role will play a crucial role in enhancing their online presence and driving engagement.
Responsibilities:
- Video and Image Creation:
- Create captivating video and image content tailored for various social media platforms, including but not limited to Instagram, Facebook, Twitter, and LinkedIn.
- Develop visually stunning graphics, animations, and videos that align with client branding and messaging.
- Kapwing and Canva Expertise:
- Utilize proficiency in Kapwing and Canva to edit and enhance video and image content, incorporating effects, filters, and text overlays to optimize engagement.
- Stay updated on new features and functionalities of Kapwing and Canva to leverage their full potential in content creation.
- Content Strategy Alignment:
- Collaborate with the marketing team to align content creation with overall social media and marketing strategies.
- Ensure that all content meets brand guidelines and resonates with the target audience of tech-ed businesses.
- Engagement Optimization:
- Monitor social media performance metrics and analyze audience engagement to optimize content strategy and maximize reach and interaction.
- Experiment with different formats, styles, and content types to identify trends and opportunities for increased engagement.
- Client Collaboration:
- Work closely with clients to understand their objectives, preferences, and feedback, ensuring that content meets their expectations and drives desired outcomes.
- Provide regular updates and reports on content performance and recommendations for improvement.
- Proven experience in creating and editing videos and images for organic social media, with a strong portfolio showcasing previous work.
- Proficiency in Kapwing and Canva with the ability to produce high-quality content efficiently.
- Knowledge of social media platforms and trends, with a keen understanding of what drives engagement and interaction.
- Excellent creative skills with a strong eye for design and aesthetics.
- Strong communication and collaboration skills, with the ability to work effectively in a team environment and with clients.
- Experience working with tech-ed businesses or within a marketing agency environment is a plus.
Application Process:
To be considered for this role these steps need to be followed:
- Fill in the application form
- Record a video showcasing your skill sets
- By submitting this application, you agree to share your data and video with our clients and relevant parties for potential job opportunities.
