Growth Marketing Manager

Our client is a forward-thinking AI Coaching Agency, specializing in B2B solutions, is seeking a dynamic Growth Marketing Manager with a focus on Conversion Rate Optimization. This role is ideal for an individual with a robust background in B2B marketing and a proven track record in managing paid ads, conducting A/B tests, and mastering Google Analytics. The successful candidate will be adept at creating and running effective lead funnels, segmenting paid channels, and optimizing lead forms to maximize conversions.

Key Responsibilities:

• Paid Ads Management: Develop and execute paid advertising strategies to drive targeted traffic and leads.
• A/B Testing: Conduct comprehensive A/B tests to refine marketing strategies and improve conversion rates.
• Analytics Mastery: Live in Google Analytics, extracting actionable insights to inform marketing decisions and campaign adjustments.
• Funnel Optimization: Design and manage lead funnels, segmenting paid channels to target the right audience effectively.
• Lead Form Optimization: Create and optimize lead forms to enhance lead quality and conversion rates.
• Conversion Rate Testing: Regularly test and analyze different strategies for conversion rate optimization to ensure optimal performance.
• Collaborative Approach: Work closely with other marketing team members to ensure a cohesive and integrated approach to growth marketing.

Qualifications:

• Solid experience in B2B marketing, with a specific focus on growth and conversion rate optimization.
• Proven track record of managing and optimizing paid ad campaigns.
• Expertise in conducting A/B testing and using Google Analytics to drive marketing decisions.
• Experience in designing and managing lead funnels and lead form creation.
• Strong analytical skills, with the ability to interpret data and translate it into actionable marketing strategies.
• Excellent communication and collaboration skills.
• Innovative and proactive approach to marketing, with a continuous drive to improve and optimize.

Success in this Role: Success will be determined by the candidate's ability to significantly impact the growth of the business through effective B2B marketing strategies. Key indicators will include increased conversion rates, enhanced lead quality, optimized ad spend efficiency, and a demonstrable ROI from marketing campaigns.

Important Information:

• Resumes should be in English. Non-English resumes will not be evaluated.
• Applications without videos will not be considered.

Compensation Range: $1.8K - $2.4K