Since 2004, our client has been a leading presence in the main safari destinations in Tanzania and Kenya, as well as a driving role in several pioneering projects. Their ultimate goal is to turn crucial and fragile natural habitats into lasting conservation economies, benefiting both the environment and local communities. At present, the company owns and operates 20 lodges and camps as well as a ground handling operation. Our client is the first Sustainable Safari / Lodge Company in Africa to receive a 5 Star rating for Sustainability from GIIRS, was recognized as one of the Best Companies for the World in 2013 and was awarded the 2014 Tourism for Tomorrow Business Award.
They believe that world class travel can go hand-in-hand with improving livelihoods and conservation of nature. Their luxury camps and lodges are in some of the most special placed on Earth. Places they want to safeguard for the future. They strive to transform whole areas, from crucial fragile natural habitats with often impoverished communities into lasting conservation economies: effectively protecting wildlife whilst providing opportunities for local people to prosper. Whichever department you work in, your efforts will be crucial in achieving our conservation goal.
We are seeking a creative and passionate Head of Brand Marketing to join our senior management team. The ideal candidate will lead the Brand Marketing team, redefining and transforming our brand while developing and implementing our brand marketing strategy. The focus will be on driving brand relevance and distinctiveness to achieve best-in-class brand presence and customer engagement. This role also involves delivering the communication strategy, loyalty and retention marketing, content creation, and product marketing. A passion for conservation, sustainability, and driving positive impact at scale is essential.
Key Responsibilities
- Develop and implement the Brand Marketing and communication strategy to position the brand as the most appealing camps and lodge brand in East Africa.
- Grow website visits via owned (email, organic social, direct to website, collateral) and earned (PR, influencers, referral) media channels.
- Take end-to-end ownership of the creation and delivery of branding & communications plan and budgets.
- Oversee the execution of always-on and one-off campaigns to ensure effective and efficient use of investment to deliver short- and long-term metrics.
- Plan and organise marketing content creation from across the organisation to serve the wider organisation's teams.
- Ensure brand consistency and tone/voice across each brand touch point, finding partners and influencers to build greater brand awareness.
- Work with in-house and outsourced PR expertise to drive customer interaction and engagement through improved customer communication and deeper customer knowledge.
- Gain a deep understanding of the target customer and how to reach and communicate effectively with them.
- Create, build, and maintain influencer brand relations.
- Work with senior stakeholders across teams to ensure that the 'customer experience' is at the forefront of all business decisions.
- Continually measure and report performance of all brand marketing campaigns, assessing against goals (ROI and KPIs).
- Bachelor's degree and 7-10 years' experience in Marketing & brand.
- Proven track record of successfully evolving and growing brands.
- Proven track record of successfully developing and implementing marketing strategies.
- Profound understanding of broad marketing best practices, with a pedigree of delivering quantifiable commercial results.
- Proven skills in developing and nurturing a visual language to target customers for a brand or in a similar setting.
- Passionate about Positive Impact, conservation, and sustainability.
- Creative, bold, and energetic with a desire to drive change.
- Capable of mentoring and coaching teams to help them perform to the best of their abilities.
- Strong customer focus, with demonstrable insight into what customers and...
