The main purpose of this role is to play a pivotal role in shaping Mukurus global brand identity, driving product awareness, and ensuring our solutions resonate with target audiences. This senior leadership position requires a strategic, creative, and results-oriented professional who can lead a high-performing marketing team to achieve our business objectives.
Mukuru is a fast-paced, rapidly growing fintech business. This role will lead collaborative efforts with cross-functional teams to develop and drive brand and product awareness strategies. This is a critical role in establishing and maintaining a strong brand presence in the global fintech market. The ideal candidate will be a strategic thinker, a strong leader, and a creative marketer who can drive brand and product success in a highly competitive industry.
Duties And Responsibilities (Include But Is Not Limited To)
Brand Strategy and Development
- Develop and execute a global brand strategy that caters to the specific needs and preferences of target markets as part of our expansion efforts.
- Ensure the brand strategy aligns with the customer journey, providing a consistent and positive experience across all customer touchpoints.
- Incorporate the brand strategy into product positioning, enhancing the appeal of products in target markets.
- Develop and adapt the brand strategy for digital channels, optimising online presence for target markets.
- Lead the creation of go-to-market strategies that are tailored to new markets and diverse customer segments.
- Develop product marketing strategies that resonates with customers at different stages of their journey, enhancing their experience.
- Ensure clear communication of product value propositions for customers in various markets.
- Lead the development of digital product marketing campaigns to reach and engage customers online.
- Keep abreast of industry best practices and benchmarks related to product marketing to ensure Mukuru is efficient, with the aim to lead the market in product marketing.
- Marketing Campaigns
- Oversee marketing campaigns targeted at specific expansion regions to maximize brand visibility.
- Lead collaboration efforts with cross-functional teams to create campaigns that address customer pain points and drive a seamless journey.
- Lead the execution of promotions for product-specific campaigns in line with market expansion efforts.
- Oversee the deployment of digital campaigns to engage target audiences through online channels, including social media and search engines.
- Lead digital strategies that resonates with the cultures and preferences of new markets.
- Oversee the creation of content that guides and supports customers at each step of their journey.
- Responsible for the design and development of product-related content that educates and informs customers about Mukuru products.
- Responsible for the develop of online content aligned with digital channel strategies to engage and inform customers
- Lead the marketing team in understanding the nuances of new and existing markets and market-specific strategies.
- Foster a customer-centric culture within the marketing team, ensuring alignment with the customer journey.
- Encourage a product-focused approach within the team to effectively market Mukuru products.
- Promote digital expertise within the team to excel in online channel marketing.
- Create a positive work climate and culture to energise employees, give meaning to work, minimise work disruption and maximise employee productivity.
- Demonstrate exemplary leadership behaviour, through personal involvement, commitment and dedication in support of organisational values.
- Appoint suitably qualified talent in line with Employment Equity principles and values.
- Drive a culture that guides and directs best practice, fostering an environment of continuous learning, improvement, and cohesiveness.
- Enable a learning and growth culture by encouraging innovation, change agility, collaboration and knowledge sharing within the team.
- Execute effective workforce planning practices to ensure that staffing requirements are accurately forecasted.
- Identify employee growth and development needs and schedule interventions to enable ongoing development, training, and personal growth.
- Drive and enable a high-performance culture within the team in order to ensure business objectives are achieved.
- Present insights and recommendations enabled by strategic thinking, technical knowledge, and strong communication skills.
- Lead market research and building of industry standard systems and tools for efficient delivery and availability of insights when required.
- Ensure tracking and reporting on the performance of marketing initiatives in existing and newly expanded markets to enable key business decisions.
- Monitor and analyse customer journey metrics to identify areas for improvement.
- Measure the impact of product marketing efforts on revenue and customer engagement.
- Analyse digital channel performance and ROI to refine online marketing strategies
- Ensure appropriate, financial management, funding, budgetary provisions, and control procedures are in place for area of responsibility.
- Allocate budget resources to support marketing activities in expansion markets.
- Allocate budget for initiatives aimed at enhancing the customer journey.
- Allocate budget for product marketing campaigns to promote Mukuru products.
- Allocate budget for digital marketing initiatives aligned with digital channel strategies.
- Implement risk management, governance, and compliance policies in own area, to identify and manage governance and risk exposure liability.
- Investigate reported findings of non-compliance and initiate corrective actions.
- Provide direction for continuous improvement efforts by managing the identification of opportunities, cost reduction, improvements, and systems enhancement.
- Build and maintain effective business relationships with key stakeholders to manage service delivery in line with business expectations and requirements.
- Engage with key internal and external stakeholders to identify changing business and customer needs and make recommendations to brand and product marketing.
- Lead collaborations with cross-functional teams to ensure alignment with expansion objectives.
- Lead partnership with customer support and product teams to improve the customer journey.
- Work closely with product development teams to align marketing efforts with product strategies.
- Lead collaborations with digital experts and IT teams to optimise online channel strategies.
- Develop and drive execution of work aligned to service level agreements and standards ensuring stakeholders receive clear and accurate information and are kept informed at all times.
- Post Graduate Honours Degree or Postgraduate Diploma in Marketing, Business or related field
- 8 years Progressive experience in marketing roles within financial/fintech industry
- 5 years Strong leadership and team management experience, including leading and developing high-performing marketing teams
- 5 years Proven experience in market expansion strategies, including entering new regions and international markets
- In-depth understanding of the fintech industry, financial services, and digital banking, including experience in marketing fintech products.
- Expertise in developing go-to-market strategies, product positioning, and product marketing campaigns.
- Proficiency in budget planning and allocation, ensuring efficient resource utilisation
- Strong collaboration skills and the ability to work effectively with various teams, including product development, sales, and customer support
- Proficiency in data analytics and reporting, with a track record of measuring marketing performance and optimising strategies
- Capability to create and execute a comprehensive brand strategy, guidelines, and market-specific branding
- An understanding of customer journey mapping, customer experience enhancement, and a focus on customer satisfaction
- Proficient in digital marketing strategies, including social media, and online content marketing
- Excellent written and verbal communication skills, including the ability to present marketing strategies and results to executives and stakeholders
- Developing Strategies
- Providing Insights
- Networking
- Generating Ideas
- Professional Expertise
- Directing People
- Innovative thinking
- Organisational Awareness
- Analysis and Judgement
- Establish Rapport
Should you be appointed in a remote/work from home role at Mukuru, it is your responsibility to ensure that you have uninterrupted internet connectivity and a work-like environment at your home location, in order to deliver your best in terms of performance, productivity and service to our customers.
If you do not receive any response after two weeks, please consider your application unsuccessful.
NB: ALL STAFF APPOINTMENTS WILL BE MADE WITH DUE CONSIDERATION OF THE COMPANYS DIVERSITY AND INCLUSION PLANS
