Head of Creative Services

Being a part of the Hollywoodbets Purple Team is an opportunity to become a part of one of South Africas biggest success stories. From humble beginnings in Durban, Hollywoodbets has grown into a powerhouse brand operating across Africa and the United Kingdom. And thats just the beginning. Our talented Team is on a mission to increase our global footprint, ready to take on any challenge because at Hollywoodbets, not even the sky is the limit. Join our Team and lets reach for the stars.

We have an amazing opportunity for a Head of Creative Services. Do you think you have what it takes to be our newest Purple Star?

This is a strategic leadership role that is responsible for overseeing all Creative Services for Hollywoodbets. This includes the management of inhouse creative services: video, motion graphic design, graphic design, photography and copy teams as well as external advertising agencies & content production suppliers.

This role requires the key business fundamentals of market research, brand strategy, creativity, content production and senior management functions. You will collaborate with senior leaders across the business to craft a shared vision and communicate our brand story across all marketing touchpoints by developing engaging, meaningful content that will deliver an integrated content strategy in line with overarching brand and product marketing strategies across all markets / territories.

You will ensure that the Creative Services team is equipped and empowered to deliver our full range of content and that the Creative Strategy is underpinned by the processes and planning needed to deliver the highest quality in a very fast paced environment. Content includes, but is not limited to, multimedia content, video, graphic design, copy, motion graphics, images etc. All content should strive to foster engagement within key markets, clearly articulate our key messages and calls to action, adhere to our brand guidelines and strategy, and be relevant to the audience it is targeting. You will work with other Teams in the business to review, refine and define target audience segments, ensuring content is appropriate for each segment.

You will have the ability to deliver in a high-pressure environment and be adept at project managing the workflows of the Team in conjunction with various Creative Heads and Traffic Manager. You must be proactive and show initiative to drive new concepts, innovative solutions and the ability to solve a variety of problems. You have the ability and experience to meet tight deadlines and deliver campaigns that achieve desired results.


With Hollywoodbets You Will:

Innovate and create as part of a like-minded, authentic Team eager to achieve goals.
Embrace challenges and the thrill of working in a vibrant and fast-paced industry.
Grow with our development plans and culture that allows you to further your career.

You Bring:

• 5 years of experience in Marketing, Brand Management, Communication & Design
• 5 years of experience within a Leadership/Management role
• 5 years of experience in an agency environment or related role
• Valid drivers license

A Bonus To Have:

• Matric
• Degree or related qualification

What Youll Do For The Brand:

Strategic Planning & Implementation:

• Lead a multi-disciplinary creative team to develop impactful, accessible, engaging contact across a wide variety of channels and platforms.
• Work with the Marketing Intelligence and Insights Manager and various Research data suppliers to gather key insights across product, brand and audiences that will be used to inform decision making.
• Work with the Marketing Intelligence and Insights Manager and other senior leaders to understand and interpret analytics to segment our customer base into clearly defined groups.
• Work with the Marketing Intelligence and Insights Manager and other senior leaders to understand and interpret analytics to ascertain content engagement levels and optimise content based on the use of this data.
• Work with the Marketing Intelligence and Insights Manager, media planners, buyers etc. to ensure that you and your team are planning all content required well in advance, that all content is aligned to the media strategy and that it is delivered to a high standard, on time and within budget.
• Work with the Head of Brand Marketing and their team to review, update and develop a brand strategy for each market / territory, ensuring that all content and messaging is aligned to this strategy.
• Work with the Head of Digital Marketing to grow our online communities, drive acquisitions and ensure retention of existing clients by delivering content for all digital platforms that drives engagement and conversions.
• Work with the Product Marketing team to ensure all content clearly drives key messages, uptake of products and that product launches are well thought out, creative and drive the desired action from out target audiences.
• Work with a variety of stakeholders and partners to co-create engaging content that can be amplified across both Hollywoodbets and Partner media channels.
• Assist in creating and implementing tailored marketing plans and campaigns and ensure content is fit for purpose and manage content across all platforms ensuring content created is aligned to the platform on which it will be delivered.
• Work with the brand and marketing teams to produce new ideas for company branding, promotional campaigns, and marketing communications across the business.
• Evaluate trends, assess new data and keep up-to-date with the latest traditional and digital marketing techniques.
• Assist Managers within your team and from other teams by finding solutions to problems and resolving issues in a timely and professional manner and offering solutions to challenges they may face.
• Take overall accountability and responsibility for driving new, fresh and inspiring creative concepts and campaigns without waiting to be briefed to do so. Facilitate regular brainstorms with team members to continuously develop new innovative ideas.
• Provide editorial, creative and technical support to team members.
• Strong leadership, interpersonal and communication skills.
• Planning and implementing campaigns at senior level with strong project management ability, ensuring deadlines are set and met.
• Leading on and off-site teams, agencies, suppliers and other partners to achieve results and meet objectives.

Technical Skills:

• Making decisions under pressure
• Manage the department/agency P & L and manage large budgets.
• Sound financial and commercial skills.
• Outstanding communication skills.
• Sound understanding of Digital Marketing & SEO best practices.
• Highly computer literate and knowledge of HTML advantageous.
• Proficiency with popular content management systems.
• Creativity and the ability to develop original content that provokes engagement.

People:

• Build, lead and coach a diverse, high-performing content team and ensure ongoing collaboration with all marketing department team members
• Responsible for setting direction, conducting performance reviews and conducting the day to day people management functions of the team
• Build long-term relationships with internal Teams and a variety of external stakeholders.
• Ensure project management, organization and time management skills
• Work closely with other marketing and business managers to optimise workflows, review pipeline, resolve challenges, and present solutions.
• Provide ongoing training to ensure your team consistently performs above standard
• Excellent leadership, communication, and sound decision-making.

Business Development:

• Use strong analytical abilities to evaluate end-to-end customer experiences across multiple channels as well as customer touch points.
• Ensure a thorough understanding of our customers and products and be obsessive about how we communicate with our stakeholders.
• Conduct a situation analysis of our current marketing activities and make recommendations for improved outcomes and efficiencies.
• Consistently identify revenue opportunities and manage consistent growth by effectively targeting new audiences.
• Identify competitors and evaluate their strategies and positioning and devise counter-strategies.

Analytics & Reporting:

• Understand key marketing performance metrics, automation and make use of analytics tools to provide in-depth market research & definition, forecasts, competitive analyses, campaign results, and customer trends & insights in order to translate results into actionable insights for marketing team and the business.
• Reviewing marketing campaign performance and assessing these against goals (ROI and KPIs), providing recommendations and adapting content to improve performance.
• Weekly, monthly, quarterly and annual reporting.
• Ongoing review of analytics to provide insights and optimise strategies and plans.

Other:

• Other ad hoc duties that might be required

What Youll Bring To The Team:

• Good reporting skills
• Proven experience with relationship management both internally and externally
• Strong sense of business acumen
• Strategic thinking
• High quality driven approach
• Good communication skills
• Strong sense of accountability
• Results driven

So, are you ready to level up, learn, and perform at your best? Apply now!


Please be advised that should you not be contacted within 30 days, kindly consider your application to be unsuccessful.