Head of Marketing

Permanent

Cape Town

Hybrid/ Remote

Join an award-winning scaling start-up that has already managed to secure the funding that it needs to continue on its high growth trajectory. You will join in the fairly early stages of its growth phase and make an enormous impact towards the success of the business and the technology. This biometric digital authentication and automated on-boarding technology platform is at the forefront of its field. Its frictionless and non-invasive process satisfies the needs of organisations that prioritise customer experience while also meeting intelligence, risk, compliance, governance, and legislative requirements. This platform streamlines the authentication and on-boarding process, making it an ideal solution for customer-focused organizations.

The Head of Marketing will lead the development and execution of a comprehensive marketing strategy for our company. This role will be responsible for driving brand awareness and lead generation through a variety of channels, including digital marketing, content marketing, events, and public relations. The ideal candidate will have a proven track record of success in technology marketing, a deep understanding of the technology industry, and the ability to manage and motivate a team of marketing professionals.

Key Responsibilities:

• Develop and execute a comprehensive marketing strategy that aligns with the company's overall business objectives.
• Lead the planning and execution of all marketing initiatives, including digital marketing, content marketing, events, and public relations.
• Oversee the development and management of the company's brand, including messaging, positioning, and visual identity.
• Develop and manage the marketing budget, ensuring that all initiatives are delivered on time and within budget.
• Collaborate with cross-functional teams, including product management, sales, and customer success, to ensure that marketing initiatives are aligned with the overall business strategy.
• Stay up-to-date on the latest trends and best practices in technology marketing, and continually evaluate and refine the company's marketing approach.

Requirements:

• Bachelor's Degree in Marketing, Business, or a related field.
• 10+ years of experience in Technology Marketing, with a proven track record of success.
• Deep understanding of the Technology industry and experience Marketing Technology products or services.
• Strong leadership and management skills, with experience leading and motivating a team of Marketing professionals.
• Excellent communication and interpersonal skills, with the ability to effectively collaborate with cross-functional teams.
• Proven track record of developing and executing successful Marketing Campaigns and Initiatives.
• Strong analytical and problem-solving skills, with the ability to make data-driven decisions.
• Passion for Marketing and a commitment to staying up-to-date on the latest trends and best practices in the field.
• Entrepreneurial spirit.
• Flexibility.