HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.
We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK's Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).
We're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale up tech business join us as we play our part in making the world a more stable, safer, and fair place.
ABOUT THE ROLE
We are seeking a results-driven and customer-focused Director of Performance Marketing to lead our paid media strategy and execution efforts for specific sub-products. The person in this role will ensure that every HyperionDev student and client is properly identified and thoughtfully engaged into the customer lifecycle and nurtured through each stage of the funnel.
The successful candidate will be responsible for the management of all digital marketing channels, diversifying the channel mix using paid social channels and ensuring effective tracking and measurement of all email and CRM work as well as campaign-specific results. Ultimately, they will drive the marketing department's commercial performance. They will be responsible for the management, performance and development of all performance marketing team members across Paid media, Broadcast media and Email.
The role requires a target-driven approach, high motivation levels and the ability to handle a rapid pace of work and change on an ongoing basis. The right candidate will also thrive in a highly innovative, dynamic and collaborative environment where people are driven, enthusiastic, and not afraid to take risks to improve the return on investment of our marketing.
You will work within the senior management team to help in building, influencing, and managing the culture of the organisation. You will lead a team of paid media specialists and work closely with cross-functional teams to optimise digital advertising campaigns across various platforms. This role requires a deep understanding of digital advertising, data analysis, and a passion for staying ahead of industry trends.
RESPONSIBILITIES
Strategy Development and Execution:
- Develop and implement paid media marketing strategies aligned with the company's overall marketing goals.
- Oversee budget allocation and optimisation across multiple digital advertising channels, including PPC, display advertising, social media advertising, and more.
- Design, manage, and implement ongoing digital multi-channel campaigns with measurable ROI.
- Lead and mentor a team of paid media specialists, setting clear objectives and providing guidance for their professional growth.
- Foster a culture of collaboration, innovation, and accountability within the paid media team.
- Collaborate with internal teams to align product offerings with customer priorities & insights.
- Gain in-depth understanding of the consumer attitudes and behaviours of the customers of our various products.
- Develop customer personas and build out performance and customer analytics combining website data, our student database, our mar-tech platforms and GA4.
- Plan, launch, and manage paid advertising campaigns across various platforms.
- Lead and develop a target-driven paid media & email marketing team, taking initiative on A/B testing and proactively improving our collateral and affinity in the market..
- Own, drive, and report on key metrics related to acquisition, channel performance and channel growth.
- Work with sales, development, and product teams to ensure user experience is as frictionless as possible, and make recommendations to improve conversion rates at each step of the user flow
- Innovate meaningful acquisition tests and funnel improvements.
- Regularly analyse and report on the effectiveness of paid media campaigns, providing insights and recommendations for improvements.
- Develop recommendations to reach new students through desktop and mobile campaigns, including channel mix, copy / creative and best-in class ecommerce copy and messaging strategies.
- Create and present performance reports to senior management and stakeholders.
- Collaborate with external agencies and vendors to ensure alignment with strategic objectives and to negotiate favourable terms and contracts.
- Stay up-to-date with the latest industry trends, algorithm changes, and emerging advertising technologies to maintain a competitive advantage.
- Manage the paid media marketing budget, allocating resources effectively and optimising spend across various platforms.
- Ensure compliance with advertising regulations and industry standards.
- Maintain the quality and integrity of ad creatives and messaging.
Minimum:
- Proven leadership experience in digital marketing
- Minimum of 3 years in a senior leadership role, fully managing a team of at least 3 direct reports and/or external performance agencies whose primary work was in the area of performance marketing, out of home placements, or other paid media work
- 3 years of hands-on experience managing substantial spend of paid media campaigns, specifically including Google Adwords, Meta ads and/or other search or display platform advertising.
- Strong strategy and analytics skills, with an advanced understanding of success metrics
- Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level
- Enthusiastic, passionate, and creative; thrives on thinking outside of the box.
- At least 2 years of experience in the ecommerce or online education industries, working as part of a world leading brand consumer facing brand
Equity: As a senior leadership role within the company, you may be eligible for direct ownership in the business through our stock option scheme. The company has been approached for acquisition by a number of billion dollar leaders in the tech education space, is backed by investors from the US, UK and South Africa, and we want you to directly share in the success of the business.
Hybrid work: We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus.
Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.
Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from top tech companies.
Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.
OUR VALUES
We're a people-forward company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement.
