HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.
We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK's Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).
We're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale up tech business join us as we play our part in making the world a more stable, safer, and fair place.
ABOUT THE ROLE
HyperionDev is seeking a results-driven and customer-focused Head of Performance Marketing to lead its paid media strategy and execution efforts for specific sub-products. The person in this role will ensure that every HyperionDev student and client is properly identified and thoughtfully engaged into the customer lifecycle and nurtured through each stage of the funnel.
The Head of Performance Marketing will be responsible for the management of all digital marketing channels, diversifying the channel mix using paid social channels and ensuring effective tracking and measurement of all email and CRM work as well as campaign-specific results. Ultimately He/She drives the marketing department's commercial performance. He/She will be responsible for the management, performance and development of all performance marketing team members across Paid media, Broadcast media and Email.
The role requires a target-driven approach, high motivation levels and the ability to handle a rapid pace of work and change on an ongoing basis. The right candidate will also thrive in a highly innovative, dynamic and collaborative environment where people are driven, enthusiastic, and not afraid to take risks to improve the return on investment of our marketing.
As a Department Lead at HyperionDev, you will work within the senior management team to help in building, influencing, and managing the culture of the organisation. You will create and drive strategies on everything from talent acquisition to company quarterly planning for your department and the company at large, and be at the helm of one of the worlds fastest growing tech startups.
RESPONSIBILITIES
- Gain in-depth understanding of the consumer attitudes and behaviours of the customers of our various products.
- Develop customer personas and build out performance and customer analytics combining website data, our student database, our mar-tech platforms and GA4.
- Lead and develop a target-driven paid media & email marketing team, taking initiative on A/B testing and proactively improving our collateral and affinity in the market.
- Design, manage, and implement ongoing digital multi-channel campaigns with measurable ROI.
- Be very tactical and run all operational and project management components of user acquisition and paid media deliverables.
- Own, drive, and report on key metrics related to acquisition, channel performance and channel growth.
- Develop recommendations to reach new students through desktop and mobile campaigns, including channel mix, copy / creative and best-in class ecommerce copy and messaging strategies.
- Provide creative input into ad and landing page testing schedules to drive improved campaign results.
- Work with sales, development, and product teams to ensure user experience is as frictionless as possible, and make recommendations to improve conversion rates at each step of the user flow.
- Innovate meaningful acquisition tests and funnel improvements.
- Manage large budgets, analyse and develop campaigns, supervise all acquisition media buying.
- Effectively manage deliverables, report campaign performance, communicate expectations with team and stakeholders.
- Collaborate with internal teams to align product offerings with customer priorities & insights.
REQUIREMENTS
Minimum
- 5+ years experience in managing a team that scaled a B2B or B2C brand to a category leader in their market
- 3+ years experience developing and optimising large-scale B2C or B2B campaigns - with multi-million rand annual ad spend budgets - through digital marketing channels
- Experience managing large cross-functional projects
- Experience directing email & CRM at scale to segments in the hundreds of thousands, including email automation & nurture campaign experience
- Experience with Google Analytics and other web analytics tools
- Proven analytical and quantitative skills including a strong understanding of online marketing metrics
- Action-oriented with a roll up your sleeves approach
- Strong strategy and analytics skills, with an advanced understanding of success metrics
- Excellent verbal and written communication and presentation skills, plus ability to clearly articulate and express complex and sometimes technical ideas to a wide variety of people and groups at any level
- Enthusiastic, passionate, and creative; thrives on thinking outside of the box.
- Deep experience in successfully scaling below the line and above the line marketing for high growth B2B products or high-AOV B2C products
- 3+ years experience with scaling below the line and above the line advertising budgets to over 2 Million a year
- 2+ years experience leading the marketing of a product to a category leader in the education market
- 1+ years experience of marketing education products (online degrees, short courses or bootcamps)
- Strong expertise in data analysis, performance and insights mining and dashboarding
- Expertise in e-commerce operations and digital business strategy
- Experience rolling out affiliate marketing programmes internationally
- Prior experience in creative direction or design
- Flexible & remote working: We are a remote-friendly organisation and offer flexible work options.
- Annual leave and medical benefits: We provide 19 annual leave days as part of our leave policy, as well as health insurance or medical aid benefits for our staff.
- Learn new tech skills: You can do 1 free bootcamp per employee per year with a 50% family discount.
- Join the heart of tech in Africa, the US, and Europe: You'll work with the best of the best in edtech and developer education. Join one of the most ambitious and highest performing tech companies in the space, with a founding team that draws their former experience from companies such as Google, Amazon, GetSmarter/2U, and Yoco.
- Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.
OUR VALUES
We're a people-forward company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement.
