Regional CRM Coordinator
Job Description
Join us and play an important role in revolutionising the way we communicate with clients.
Role Purpose
The CRM team's vision is to operate a world class centre of excellence that supports our regional and local markets in crafting CRM programmes that deliver engaging, personalised client experiences across multichannel touchpoints during the client lifecycle.
To support this, we are looking to appoint a CRM Strategist to join a newly created regional CRM team to support the delivery of a future state CRM strategy for IG, with the aim of creating data-led communications across our clients' lifecycle. The role will work closely with our Group centre of excellence, as well as markets within the UK, APAC+ and Emerging Markets region to ensure that we deploy best in class CRM, localise standardised best practices and keep a keen eye on performance and continuous optimisation of our campaigns and journeys.
The role will report into the Senior Regional Marketing Manager and will work closely with local markets and agencies to execute on our strategy.
What Youll Do
- Support the rollout of our global and local communications strategy and roadmap by ensuring excellent and efficient delivery using our comms technology (Salesforce Marketing Cloud).
- Work with the Group CRM team as well as the local marketing partners to understand their objectives and inform & shape these based on operational capabilities.
- Co-create, along with the regional CRM strategist, end to end client communications. Design journeys, identify value opportunities, build emails, push and SMS and journeys and monitor performance to ensure continuous performance optimisation
- Help execute delivery of a pipeline of requests from stakeholders, ensuring all requests are well defined, prioritised, clearly understood, and delivered to the highest possible quality.
- Be a brand guardian and ensure that all communications are delivered according to IG's brand guidelines and brand experience principles
- Support our marketing colleagues across the UK, APAC+ and Emerging Markets region in adapting the global CRM strategy for local relevance
- You will also ensure wider marketing teams are fully upskilled in best practices in order to create an engaging, immersive communications experiences.
Youre upbeat and enthusiastic, and you have an open mind and a curious, can-do attitude.
You, like us, understand the importance of collaboration and are driven to be the best in what you do. You embody our three core values to champion the client, learn fast together and raise the bar.
You want to be part of a proudly carbon-neutral company that will prioritise your wellbeing and that of the world around you, helping to create a brighter future for all. A company that embraces diversity and welcomes everyone with respect, regardless of race, age, sexual orientation, gender, identification, faith or culture. If youre inspired by our way of working and can bring something new to our team of topnotch people, then youll find a home here.
- Experience in activating strategy recommendations for CRM, building and activating customer journeys.
- An understanding of key CRM engagement metrics, and how to measure, test and optimise journeys and emails/SMS/push.
- A working understanding of Salesforce Marketing Cloud or other marketing automation technology
- Experience in HTML coding language for building emails a prerequisite. Knowledge of Java for building landing pages a bonus
- An understanding of GDPR and Data Privacy regulation
- A passion for learning, and a creative eye for detail
- Experience of the retail financial environment would be an advantage.
- Strong stakeholder, project management and collaboration skills
Who We Are
Weve been at the forefront of trading innovation since 1974, taking on the challenge to deliver an unmatched experience for our clients and raise the bar for tomorrows opportunities. Today, were a global fintech company incorporating the IG, tastylive, IG Prime, Spectrum and DailyFX brands, with a presence in 20 countries across five continents and over 400 000 active clients worldwide.
But we know our success is only possible because of our people, who we encourage and empower to be brave, determined and inventive. Join us if youd like to work in an inclusive, collaborative team that will recognise your talent and allow it to shine.
What Youll Get
As well as having the chance to attend regular social events and join special-interest groups, you get an attractive selection of benefits working with IG:
- Competitive salary
- Contribution to medical aid for you, your children and spouse
- Risk benefit insurance
- Flexible working hours and work-from-home opportunities
- Performance-related bonuses
- Contribution to gym membership
- Comprehensive global and local onboarding process to the company and to your role
- Unlimited access to LinkedIn Learning Platform
- Funding for training or studies relevant to your role
- Employee-led LGBTQ+, Womens, Black and Parents & Carers networks with annual budget for organizing events & projects that foster an open, diverse and inclusive culture
- Option to participate and create ESG initiatives based on IG Brighter Future Fund
- 2 additional days off a year for voluntary work
- 1 additional day off to celebrate your birthday
As part of our hybrid working environment, youll split your time between home and the office. In this way, youll be able to enjoy a better work-life balance and always bring your best self to your role.
At the office, youll have access to everything youd expect from a world-class employer, such as a modern working environment, agile spaces, private quiet rooms and breakout areas. Plus, all our offices are located in iconic city centres, close to everything you might need for a rewarding working experience.
You'll be based in the Johannesburg office, but you will support stakeholders across the UK, APAC+ and Emerging Markets region, while working with members of the Group CRM team in London, Melbourne, and Bangalore.
We work a hybrid model, spending 2 days a week in the office together, and 3 days remotely.
Join IG, and youll be joining the best in an always-moving industry. Were constantly improving and developing our systems as well as experimenting with new technology. We encourage you to fall fast, learn fast, and succeed together as a team.
How Youll Grow
Your personal and professional development are important to us.
As a company thats constantly redefining the boundaries of possibility, well challenge you to push yourself, accelerate your ambitions and rise to new levels of excellence. We know thats a big ask, so well make sure that youre supported all the way, getting the backing you need and the recognition you deserve.
If you connect with our vision and can get behind it, youll be rewarded with countless opportunities to experience new things and enhance your abilities.
The CRM team has been reshaped for future success, and we have opportunities across Group and Regional Marketing to broaden your skills and gain experience. There'll be opportunities to move into these areas, and others across IG, as you develop.
The world of CRM is ever-evolving, and you'll be supported with training opportunities, both on the job and through courses, to keep up to speed with the latest trends in the industry.
From the team
We're on a journey to revolutionise CRM, and there has never been a more exciting time join this team, as we push boundaries, test new ideas and set the tone for data-led, immersive, engaging client communications. Revamped team, powered up ideas, and best in class delivery.
Number of openings
1
