Integrated Media Strategist

Who we are:

We are the human experience company

We create experiences people love and actions brands need.

When we combine our deep understanding of people with our unmatched expertise in media, magic happens - experiences get invited in, not filtered out.

Data guides us to opportunity, uncovering what people want and how to reach them. Technology makes personalization and relevance possible. Creativity makes it magic.

Our Philosophy on Strategy:

Strategy sits at the center of what we do without it, we cant bring insight to data or direction that delivers business outcomes.

Job Description

An Integrated Media Strategist at Starcom is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business of the clients they work on.

This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Starcom Integrated Media Strategists are expected to direct, inspire and add value at every turn.

A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.

In addition, this role requires a high level of accountability and responsibility over the large offline and online media investments we are entrusted to manage.

Some working outside the standard working hours may be necessary.

Job Purpose:

To be accountable for the successful delivery of media strategies, touchpoint recommendations, media opportunity evaluations and reports across online and offline channels.
To deliver ongoing incremental media improvements, based on post campaign analyses, MMMs and audit results.
To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
To demonstrate real passion, care and vision for the brands in your portfolio.
To unearth and deliver the best media owner relationships, partnerships and JBPs that deliver business outcomes and creative media opportunities.
To produce award-winning entries and case studies that demonstrate real impact and results for our clients for internal and external awards.
Together with the team, successfully meet the clients contracted KPIs and the commercial targets.
To input, inform and report to the regional and global teams.
To grow the strategic reputation of the agency by delivering world-class strategic excellence.
To produce at least one thought-leadership article per annum.

What you can expect in an average week:

You will be involved with numerous brand managers, so its important to develop a good understanding and identify specific business needs for each one.

Your average week may include:

Attend key strategic briefings, status meetings, integration meetings with agency partners
Produce and present media strategies
Be present and on time, to all required meetings.
Work collaboratively with our colleagues, global teams and creative agency partners.
Review and direct all offline and online media outputs.
Collaboratively work with and direct the digital media planners, campaign managers, DV360 and search specialists.
Work collaboratively within the Digital Advertising Operations and Buying process - write and present internal briefs across all digital disciplines, monitor progress, direct optimisation changes, avoid under / over-spends and add provide insight to post campaign reports.
Work collaboratively within the Offline Planning and Buying processes - write and present internal briefs across all off disciplines, monitor progress, direct optimisation changes add provide insight to post campaign reports.
Work collaboratively within the Out-Of-home Planning and Buying process - write and present internal brief, monitor progress, direct optimisation changes add provide insight to post campaign reports.
Sign off all digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
Update monthly forecasting reports.
Ensure the Mediatools platform is kept up to date.
Keep your Google, Facebook, Twitter and any other required media owner certifications up to date and participate in required training sessions.
Ensure that your time sheets are maintained and timeously updated.

Qualifications

Qualifications and Languages:

A marketing / media / communications degree, diploma or certificate
Google Fundamentals of Digital Marketing
Google Analytics

Training requirements:

You will be required to acquire the following certificates over the first six months in your new position.

Google Ads Video
Google Shopping Ads
Google Display Ads
Google Ads Search
Facebook Blueprint Planning

Experience:

At least 5 years of media strategy experience
At least 3 years working on a global client account
At least 5 years of experience working on a TV-lead account
At least 2 years of experience working with TV + digital video synergy
At least 2 years of experience preparing and presenting digital strategy.

Additional Information

Hard Skills:

Numerically strong and analytically able
Strong communicator with effective interpersonal relationships across team and clients
Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
Must be able to cross tabulate data in Telmar / Ariana, TGI / GWI or other cross-tabulation software.
The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
English fluency and language skills for effective business writing
Strong presentation skills
Solid data interpretation and analytics skills
Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
Be able to select appropriate frameworks, tools and approaches to use in solving client problems
Develop strategies that interpret cultural and social trends as well as data relevant to client business

Soft Skills