Brand Manager

GROW A GREAT CAREER WITH THE COMPANY THAT GROWS GREAT BRANDS!

Join CIRO, South Africa's largest manufacturer of pure coffee, and be part of an industry leader known for innovation and quality. We offer a fast-paced, collaborative environment where your contributions are valued and your growth is supported. At CIRO, we thrive on delivering excellence, embracing diversity, and creating an inclusive community. Whether youre passionate about coffee, customer service, or technical expertise, CIRO offers diverse opportunities to build a rewarding career. If youre ready to make an impact and grow with us, wed love to hear from you!

Why Join CIRO?

• Industry Leadership: As South Africas largest pure coffee producer, CIRO leads with quality and innovation
• Collaborative Culture: We value teamwork, accountability, and excellence, where every contribution counts.
• Customer-Centric Focus: Our employees play a vital role in delivering exceptional value to our customers.
• Diverse Opportunities: From roasting to technical support, CIRO offers many career paths in a thriving industry.

Your Next Career Move Starts Here! Join CIRO at our Head Office in Bryanston, Johannesburg as a Brand Manager (B2B) and take ownership of a portfolio of premium brands, including Blacksmith, Lavazza, House of Coffees, Five Roses, Hug in a Mug, and Freshpak.

Reporting Structure:

• Reports to: General Manager and Marketing Manager
• Direct Reports: 1

Key Areas of Impact:
Brand Strategy & Execution

• Develop and execute short- and long-term brand strategies aligned with business objectives, market dynamics, and company resources.
• Oversee brand management across multiple product lines, ensuring consistency and market relevance.
• Leverage market insights, industry trends, and competitor analysis to adapt strategies and maximise business opportunities.
• Drive category and channel strategies to strengthen brand positioning in the out-of-home, hospitality, and food service industries.
• Manage and implement high-impact promotional campaigns and activations to drive brand growth.
• Develop compelling customer propositions for bespoke B2B partnerships.
• Lead new product development (NPD) from concept to commercial launch, ensuring strong market fit.
• Own the marketing budget, ensuring optimal resource allocation and ROI-driven decision-making.

Trade & Customer Engagement

• Conduct competitor monitoring, including trade visits and market analysis.
• Engage with sales teams, regional teams, and key customers to align brand strategies with business needs.
• Plan and execute B2B trade shows, industry events, and corporate activations to increase brand visibility and engagement.
• Collaborate with advertising agencies, packaging suppliers, and promotional partners to ensure seamless execution of campaigns.
• Support value-added services to enhance customer experience and brand loyalty.

Digital Marketing & E-Commerce

• Lead digital marketing and e-commerce initiatives for CIROs B2B and DTC (direct-to-consumer) platforms.
• Drive growth through strategic digital campaigns, content marketing, and data-driven e-commerce solutions.
• Manage website updates and optimise the corporate and e-commerce platforms for enhanced performance.
• Implement targeted promotional campaigns across digital and e-commerce channels to boost brand reach.
• Leverage web analytics and market trends to refine digital strategies and enhance user engagement.
• Work cross-functionally with IT, digital marketing agencies, and web development teams to ensure seamless execution of online initiatives.

Leadership & Team Development

• Develop and mentor a high-performing marketing team to execute brand strategies effectively.
• Set and monitor individual and team performance goals, ensuring alignment with business objectives.
• Foster cross-functional collaboration and lead interdepartmental initiatives to drive business growth.

What It Takes to Succeed:
Experience that set you up for success:

• At least 3 years brand and marketing experience
• Experience in a in B2B marketing in either the coffee industry, within hospitality, food services or out-of-home.
• Strong knowledge of digital marketing, e-commerce, and trade marketing.
• Experience in managing a team and cross-functional collaboration.

Qualifications & Certifications that will contribute to your success:

• Degree in Marketing, Business Management, or a related field.

Additional Requirements that will enhance your impact for success:

• Previous experience in SAP, Magento, WordPress, and analytics tools is advantageous.
• Ability to manage multiple projects, stakeholders, and budgets.
• Proficiency in MS Word, Excel, PowerPoint, and Outlook.

Take the Next Step with AVI Limited
CIRO offers a dynamic environment were quality and innovation in coffee drive success. Join a team thats passionate about excellence, our South African roots, and delivering exceptional coffee experiences. Together, well shape the future of coffee in South Africa and beyond. Join us and bring your passion for coffee and innovation to a team that celebrates growth, excellence, and collaboration.