Headquartered in Milan, Italy, Campari Group owns 22 plants worldwide and has its own distribution network in 22 countries, and employs approximately 4, 000 people.
Shares of the parent company Davide Campari - Milano N.V. are listed on the Italian Stock Exchange since 2001. Campari Group is today the sixth-largest player worldwide in the premium spirits industry.
Company: Campari South Africa (PTY) Ltd
Job Title: Brand Specialist
Job Location: Cape Town
Reports to: Marketing Manager
Organizational Layer (global, regional or local): Local
Campari Group is a leading player in the global spirits industry, renowned for its portfolio of iconic brands, including Aperol, Campari, SKYY Vodka, Bisquit & Dubouch Cognac, and Espoln Tequila. With a rich heritage spanning over 160 years, Campari Group is synonymous with creativity, innovation, and passion for crafting distinctive beverages enjoyed by millions worldwide.
As an employer, Campari Group offers a dynamic and inclusive work environment that fosters creativity, collaboration, and professional growth. Camparistas are empowered to drive innovation and contribute to the success of the company's diverse portfolio of brands. With a commitment to sustainability and social responsibility, Campari Group values integrity and ethical practices in all aspects of its business operations.
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General Description Of The Role
As a Brand Specialist at Campari Group South Africa, you will be responsible for developing and executing strategic plans on priority categories, including Cognac, Tequila, and Champagne. Your responsibilities include developing brand strategies and plans, executing marketing campaigns, managing budgets, brand training/education, relationship management, monitoring brand performance, managing budgets, and ensuring brand compliance. The ideal candidate should have a bachelor's degree in marketing or a related field, 2+ years of experience in brand management or marketing, strong strategic thinking and analytical skills, excellent communication skills and the ability to work both independently and collaboratively.
You will work closely with the Marketing Manager, creative agencies, and cross-functional teams to drive brand growth, increase market share, and grow brand love.
Key Responsibilities And Activities
- Brand strategy development: Collaborate with global brand teams to adapt and execute brand strategies tailored to the South African market, considering local consumer preferences, cultural nuances, and competitive landscape.
- Marketing Campaign Management: Lead the planning, execution, and evaluation of marketing campaigns and activations to elevate brand awareness, drive consumer engagement, and ultimately increase sales.
- Channel & Customer Marketing Support: Support CCM to develop and implement trade marketing programs, promotions, and incentives that drive brand visibility, availability, and sales in both on- and off-trade channels.
- Consumer Engagement and Activations: Develop and execute consumer engagement initiatives, events, and activations that resonate with your target audiences, leveraging both traditional and digital channels.
- Partnership and Sponsorship Management: Identify and leverage strategic partnerships, sponsorships, and collaborations with local influencers, events, and organizations to enhance brand visibility and credibility.
- Brand Performance Monitoring and Reporting: Track and analyze key performance indicators (KPIs), sales data, and market share trends to assess brand performance, campaign effectiveness, and ROI, and provide regular reports and insights to management.
- Brand Advocacy and Training: Champion brand values, messaging, and best practices internally and externally, providing training and support to sales teams, distributors, and brand ambassadors to ensure consistent brand representation and execution (Executed in collaboration with the Brand Advocates)
- Compliance and Regulatory Management: Ensure compliance with local regulations, industry standards, and company policies in all brand marketing and promotional activities, and proactively address any legal or regulatory challenges.
- Budget Management: Manage brand budgets effectively, ensuring optimal allocation of resources to achieve marketing objectives and maximize ROI.
- Market Analysis and Insights: Conduct market research, consumer behavior analysis, and competitor benchmarking to identify market opportunities and inform strategic brand decisions.
- Innovation: You will lead innovation for your respective brands.
- Internal: SA Marketing Manager, Global Strategic Marketing teams; SA Channel & Customer Marketing specialists; SA Commercial Team; SA Finance Team; SA Supply Chain Manager; Global Brand PR; Global Media Planning, Global Consumer Insights.
- External: Creative/Influencer/PR agencies; Media agency; Key Influencers and consumers.
- Bachelor's degree in marketing or related field
- 2+ years of experience in brand marketing, with evidence of executing successful campaigns in previous roles.
- Strong strategic, analytical, and creative ability
- Strong bias for action and a hunger for growth
- Excellent communication and interpersonal skills
- Ability to work independently and collaboratively.
- Knowledge of the South African market and consumer preferences (Experience in Johannesburg would be a plus)
- Experience in the spirits industry and/or experience working on luxury brands is preferred.
At Campari Group we believe in building more value together, thus we see diversity in all forms as a source of enrichment. Our employment policies and practices ensure that we are committed to providing equal employment opportunities in all aspects of employment without regard to any individuals race, religion, creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, sexual orientation, gender identity or characteristics or expression, political affiliation or activity, age, veteran status, citizenship, or any other characteristic protected by law.
Note to applicants:
Your application will be assessed based on your abilities, expertise, general knowledge and experience, not because of any confidential, proprietary or trade secret information you may possess. You must not disclose to Campari Group any such information. In the event that you are asked a question that cannot be answered without disclosure of any confidential, proprietary or trade secret information (including from a current or prior employer or their vendors or customers), you must decline to answer the question.
Notice to third party agencies:
Please refrain from cold-calling or emailing our executive leadership team or the HR community directly. The Talent Acquisition department manages centralized recruiting operations globally, including the selection and management of external suppliers. Currently, our preferred supplier list is at full capacity. To ensure we have your information on file for future consideration, we kindly request that you complete the online form provided here.
