Digital Marketing Assistant

Job Title: Digital Marketing Assistant

Location: Cape Town, South Africa

Job Summary

We are seeking a dynamic and proactive Digital Marketing Assistant to join our team in Cape Town. The ideal candidate will be responsible for supporting the digital marketing efforts of our organization, working closely with the marketing team and external partners to execute various digital marketing strategies. The role requires a strong understanding of digital marketing techniques, excellent communication skills, and a passion for driving online engagement and brand awareness.

Responsibilities

• Assist in the development and implementation of digital marketing strategies and campaigns.
• Support the creation and optimization of website content, ensuring it is user-friendly and SEO optimized.
• Manage and update social media channels, including scheduling and posting content that aligns with our brand and marketing objectives.
• Monitor and report on website and social media analytics, providing insights and recommendations to improve digital performance.
• Collaborate with graphic designers and content writers to create engaging and visually appealing digital assets, such as banners, infographics, and videos.
• Assist in the execution of email marketing campaigns, including creating newsletters and monitoring performance metrics.
• Coordinate and execute online advertising campaigns, including Google Ads and social media ads, ensuring effective targeting and messaging.
• Stay up-to-date with current trends and best practices in digital marketing, continually seeking opportunities for improvement and innovation.
• Conduct competitor research and analysis, making recommendations for areas of improvement and differentiation.
• Provide general administrative support to the marketing team, including coordinating meetings, taking minutes, and organizing files and documents.

Requirements

• Bachelor's degree in Marketing, Advertising, or related field.
• Previous experience in a digital marketing or similar role is preferred.
• Proficient in using digital marketing tools and platforms, such as Google Analytics, Google Ads, social media management tools, and email marketing software.
• Solid understanding of SEO principles and best practices.
• Knowledge of social media platforms and their respective advertising capabilities.
• Excellent written and verbal communication skills, with strong attention to detail.
• Strong analytical skills, with the ability to interpret data and draw actionable insights.
• Highly organized and able to manage multiple projects simultaneously.
• Creative thinking and ability to generate innovative marketing ideas.
• Proficiency in MS Office suite, including Word, Excel, and PowerPoint.

Benefits

• Salary: negotiable
• Family Leave (Maternity, Paternity), if applicable

Contact Hire Resolve for your next career-changing move.

• Salary: negotiable.
• Our client is offering a highly competitive salary for this role based on experience.
• Apply for this role today, contact Carmen Schafer at Hire Resolve or on LinkedIn
• You can also visit the Hire Resolve website: hireresolve.us or email us your CV: itcareers@hireresolve.za.com

We will contact you telephonically in 3 days should you be suitable for this vacancy. If you are not suitable, we will put your CV on file and contact you regarding any future vacancies that arise.