Junior Marketing Associate

A global commodities and mining services supplier is looking for a Junior Marketing Associate to assist the marketing team in building the customer base through effective marketing strategies, and the use of social media platforms. This role will be suitable for a recent marketing or advertising graduate, no prior work experience necessary. As the role progresses, there will be opportunities for growth into sales and marketing or operations. Suitable candidates need to be familiar with social media platforms and have a good understanding of marketing principles. This position is in-office based in Johannesburg with flexible working hours.

Responsibilities

Social Media Marketing:

• Develop and implement social media marketing campaigns to increase brand awareness and engage the target audience.
• Create engaging content for various social media platforms (e.g., Facebook, Twitter, Instagram, LinkedIn) to drive customer acquisition and engagement.
• Monitor social media channels, respond to inquiries, and engage with the audience to build strong customer relationships.
• Analyse social media metrics to evaluate campaign performance and identify areas for improvement.

Lead Generation And Customer Acquisition

• Assist in identifying and targeting potential customers through research and data analysis.
• Collaborate with the sales team to develop lead generation strategies and campaigns.
• Qualify and pass sales leads to the appropriate sales representatives for follow-up and conversion.
• Track and report on lead generation activities, including the number of leads generated, conversion rates, and campaign effectiveness.

Customer Base Expansion

• Work closely with the marketing team to develop initiatives aimed at expanding the customer base.
• Conduct market research to identify opportunities for new customer acquisition.
• Assist in developing and executing marketing campaigns to attract and retain customers.
• Analyse customer data and feedback to identify areas for improvement and suggest strategies for customer retention.

Collaboration And Growth

• Collaborate with cross-functional teams, including sales and operations, to support business growth.
• Contribute to brainstorming sessions and provide creative input for marketing campaigns and initiatives.
• Demonstrate a willingness to learn and develop skills in sales and marketing or operations to enable future career growth.

Requirements

• Diploma or degree in marketing, advertising, or a related field.
• Understanding of marketing principles, particularly in the context of social media.
• Familiarity with social media platforms and their marketing features.
• Excellent written and verbal communication skills.
• Analytical mindset with the ability to interpret data and draw insights.
• Strong organisational skills and attention to detail.
• No prior experience needed.

Benefits

• Role offers opportunities for growth into sales and marketing or operations based on performance and individual aspirations.
• Ongoing training and development programs will be provided to enhance skills and support career progression.