HyperionDev is one of the largest providers of accelerated tech education in EMEA and one of the oldest providers of 'coding bootcamps' in the world. We work with top universities such as Imperial College London, The London School of Economics, The University of Edinburgh, and Stellenbosch University to deliver structured technical courses and bootcamps that accelerate people into fulfilling tech careers. We have been recognised as one of the top education technology scaleups in the world and gained the financial backing of Meta (previously Facebook) which recognised us as the most socially impactful startup operating in Africa, where we initially started our work.
We are dedicated to closing the global tech skills gap and we achieve this by integrating tech education with human mentorship and expert code review powered by a workforce in Southern Africa, which lowers the cost of an accessible education in technology. This model has been successful, allowing us to reach millions of learners a year from over 60 countries. We have also partnered with government bodies such as the UK's Department for Education who provide scholarships for students to study on our bootcamps and gain employment at companies such as AstraZeneca and the United Kingdom's National Health Service (NHS).
We're backed by nearly 2000 investors, having raised the largest crowdfunding round of funding for an edtech company in history. As a primarily bootstrapped, profitable, and scale up tech business join us as we play our part in making the world a more stable, safer, and fair place.
About The Role
The Recruitment Marketing Associate is responsible for developing and implementing effective and data driven marketing strategies and initiatives to attract and engage top talent. This role focuses on promoting the employer brand, enhancing the company's reputation as an employer of choice, and driving qualified candidates to the recruitment process. The Recruitment Marketing Associate collaborates with various stakeholders, including the HR team, hiring managers, and external partners, to execute recruitment marketing campaigns across multiple channels.
This role sits within the Wellness Team, which is made up of Talent Acquisition, Human Resources and Shared Services.
Responsibilities
- Recruitment Marketing Strategy:
- Collaborate with the Talent Acquisition Team and Head of Wellness to develop and execute recruitment marketing strategies aligned with the overall talent acquisition goals and objectives.
- Conduct research and market analysis to identify trends, target audience preferences, and industry best practices.
- Develop a deep understanding of the company's employer brand and employee value proposition to effectively communicate and promote them in recruitment marketing initiatives.
- Employer Branding:
- Support the development and maintenance of the employer brand through consistent messaging, visual identity, and tone of voice.
- Create compelling content, including blog posts, social media updates, videos, and employee testimonials, to showcase the company culture, values, and career opportunities.
- Ensure all recruitment marketing materials align with the brand guidelines and reflect the organisation's values and mission.
- Recruitment Marketing Campaigns:
- Plan, execute, and evaluate recruitment marketing campaigns across various channels, including social media, job boards, career fairs, and industry events.
- Optimise campaign performance by analysing data, monitoring metrics, and making data-driven recommendations for improvement.
- Collaborate with internal teams and external vendors to develop engaging and persuasive marketing collateral, such as targeted job advertisements, candidate guides, and online banners.
- Candidate Experience Enhancement:
- Work closely with the Talent Acquisition team to enhance the candidate experience at all touchpoints, from initial awareness to application and onboarding.
- Identify opportunities to improve the recruitment process and candidate journey based on feedback, metrics, and industry benchmarks.
- Develop and maintain relationships with potential candidates and build talent pipelines for future hiring needs.
- Metrics and Reporting:
- Track and analyse recruitment marketing metrics to measure the effectiveness of campaigns and make data-driven recommendations for continuous improvement.
- Prepare regular reports and presentations on key performance indicators (KPIs) and present findings to stakeholders.
- Stay updated on industry trends, emerging technologies, and recruitment marketing best practices.
Minimum
- Proven experience in recruitment marketing, employer branding, or marketing communications (2 years +).
- Strong knowledge of marketing principles, digital marketing, and social media platforms.
- Excellent verbal and written communication skills, with the ability to create compelling content.
- Proficiency in using marketing tools and software, such as social media management platforms, LinkedIn, applicant tracking systems (ATS), and analytics tools.
- Data-driven mindset with the ability to analyse metrics, identify trends, and measure campaign performance.
- Creative thinking and ability to develop innovative recruitment marketing strategies.
- Strong project management skills with the ability to manage multiple priorities and meet deadlines.
- Collaborative mindset and the ability to work effectively in cross-functional teams.
- Bachelor's degree in Marketing, Communications, Human Resources, or a related field.
- Familiarity with HR practices and talent acquisition processes is a plus.
Hybrid work: We are a hybrid work organisation offering flexibility on your schedule. Remote working options are available for candidates not in proximity of a HyperionDev Campus
Learn new tech skills: We offer our employees the opportunity to enrol part-time in our Coding Bootcamps.
Join the heart of tech in Africa, Europe and the US: You'll work with the best of the best and rub shoulders with the world leaders in edtech, developer education, and developer assessments. Join one of the most ambitious and highest performing tech companies in the space, with a management team that draws their former experience from top tech companies.
Life-changing work: Solve real problems that make education and tech careers accessible to those who need it most: you're allowed to brag about it.
OUR VALUES
We're a people-forward company with a purpose that underlines everything we do. We're obsessed with the potential in people and challenge them to do their best work. We embrace a culture of growth and learning to deliver on our vision and ours is a relentless quest for improvement.
