We are the human experience company.
We create experiences people love and actions brands need.
When we combine our deep understanding of people with our unmatched expertise in media, magic happens : experiences get invited in, not filtered out.
Data guides us to opportunity, uncovering what people want and how to reach them. Technology makes personalisation and relevance possible. Creativity makes it magic.
Our Philosophy On Strategy
Strategy sits at the center of what we do - without it, we cant bring insight to data or direction that delivers business outcomes.
- Our clients relay on us to provide the data and direction that will deliver business outcomes - uncovering new market opportunities, growing their business and delivering real ROI.
- Our clients need to be kept in touch with what is happening in the world around them and we ensure that they are empowered with the trended insights that cover their industry, category and customer / client / consumer market.
- Our clients expect us to tap into the best minds and skills from around the world, to deliver cutting-edge and world-class product, tools, technology, skills and knowledge to the table.
- Our clients want to get their time in the sun and be made famous for the work they produce in partnership with their agency teams - to do this, we need to regularly be entering at least two awards per year.
- Starcom and Publicis Media need to showcase the great work you do. To do this we need at least two case studies produced, from the work that you do each year.
- Planners lean on our strategic teams to provide direction, so they can implement and turn strategy into action.
- Our media investment team rely on our strategists to provide the clout that will unlock buying efficiencies with media suppliers.
- Our Power of One teams and creative agency partners need us to provide a deep understanding of the customer/ client / consumer and provide inspiration to produce meaningful communication.
- Because of this, we actively seek out strategic talent with the personality, smarts and attitude to manage multiple work streams, multiple clients and multiple agency stakeholders.
- Starcom wants you to grow and thrive in an environment that demands strategic excellence.
- In return, we provide a culture where everyones opinions count, where your ideas and inputs are valued and where you are given the autonomy to push yourself as far as your ambition leads you.
An ATL Media Strategist at Starcom is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.
This role demands confidence, presence and the skills to make a meaningful impact. Never just taking and executing orders, Starcom ATL Media Strategists are expected to direct, inspire and add value at every turn.
A high level of collaboration, a willingness to teach others and a real desire to push the boundaries is what will be expected.
In addition, this role requires a high level of accountability and responsibility over the large offline media investments that we are entrusted to manage.
Some working outside the standard working hours may be necessary.
Responsibilities
What you can expect in an average week:
Meetings
Be present and on time, to all required meetings.
Strategies
Produce and present media strategies.
Drive implementation of the strategies with the media planners
- Once the strategy is approved, its now about driving the implementation of the strategy with planners.
- Work collaboratively with our Starcom team, global teams, and creative agency partners.
- Ensure overarching portfolio flow plans are maintained and fed into the planners for regular updating in MePlan.
- Work with the Research & Insights team to pull and graph required data, source research and case study documents.
- Ensure that your time sheets are maintained and timeously updated.
- At least 5 years of media strategy experience.
- Media agency experience essential.
- Experience on financial services clients (especially banking clients) preferable.
- Ideally the successful candidate will also have a good understanding of digital media as well.
Hard Skills:
- Numerically strong and analytically able.
- Strong communicator with effective interpersonal relationships across team and clients.
- Must have strong media owner relationships.
- Must be able to problem solve.
- Must be accountable, responsible, and be able to manage client expectations, and have hard conversations.
- Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
- Must be able to read cross tabulated data from Telmar (Survey Time) / Ariana, TGI / GWI or other cross-tabulation software.
- The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
- English fluency and language skills for effective business writing.
- Strong presentation skills.
- Solid data interpretation and analytics skills.
- Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client.
- Be able to select appropriate frameworks, tools and approaches to use in solving client problems.
- Develop strategies that interpret cultural and social trends as well as data relevant to client business.
- Is open to constructive feedback and challenges accordingly.
- Is effective at building relationships and working as a team.
- Shows leadership and decision-making ability.
- Manages change well - adapts and remains flexible to business priorities.
- Ability to collaborate without ego as well as work effectively independently.
- Is willing to transfer skills and share knowledge openly.
- Ability to self-start and self-manage.
