Senior Marketing Manager

We are seeking an experienced and talented Senior Marketing Manager to join our insurance agency's dynamic team. As the Senior Marketing Manager, you will report directly to the CEO and play a pivotal role in driving our agency's growth and success. The ideal candidate should have a minimum of 6 years of relevant marketing experience with a strong focus on landing page optimization, email marketing, SMS campaigns, funnel management, CRM, Meta, TikTok, and Google Ads.

Responsibilities:

• Develop and execute innovative marketing strategies that help our insurance agency achieve faster growth with optimized budgets.
• Identify and explore new marketing channels to expand our agency's reach and visibility, effectively targeting potential clients.
• Manage end-to-end marketing funnels, ensuring seamless customer journeys and conversions.
• Optimize landing pages to enhance user experience and maximize lead generation and customer acquisition.
• Utilize email marketing and SMS campaigns to nurture leads, drive engagement, and foster strong relationships with existing and potential clients.
• Oversee and maintain our CRM system, leveraging data to develop targeted marketing campaigns and track customer interactions.
• Utilize Meta and TikTok platforms to create compelling and engaging content that resonates with our target audience.
• Plan, implement, and monitor Google Ads campaigns, driving traffic and qualified leads to our website.
• Collaborate with cross-functional teams, including Sales and Product, to align marketing efforts with overall business goals.
• Monitor and analyze marketing performance metrics to identify areas for improvement and drive data-based decision-making.
• Stay updated with industry trends and best practices, continuously seeking opportunities to innovate and optimize our marketing initiatives.

Requirements:

• Minimum 6 years of proven experience in marketing roles, preferably within the insurance industry or related field.
• Proficiency in landing page optimization techniques and best practices.
• Strong expertise in email marketing, SMS campaigns, and funnel management to drive effective customer engagement and conversions.
• Demonstrated experience in working with CRM systems to manage customer data and create targeted marketing campaigns.
• Familiarity with Meta and TikTok platforms, utilizing them to effectively reach and engage with the target audience.
• Proficiency in Google Ads, designing and implementing successful ad campaigns to attract qualified leads.
• Analytical mindset and ability to interpret marketing data to make informed decisions and drive strategies.
• Excellent communication skills, with the ability to lead and collaborate effectively with cross-functional teams.
• Result-oriented with a track record of achieving marketing goals and driving business growth.

If you are a highly motivated and experienced Senior Marketing Manager with a passion for driving growth and have a proven track record of success in the insurance industry, we invite you to apply for this exciting opportunity. Join our team and contribute to the expansion and success of our insurance agency! Apply now!