Employment Type: Permanent - Full Time
Location: Johannesburg
Reporting To: Marle Mans
Description
As a Senior Research Consultant in our Johannesburg office, you will be part of a team of enthusiastic marketers and researchers that are determined to empower people to shape the future of brands. Through your passion for quantitative data and consumer insights, you inspire marketers of cool global companies. You will be responsible for performing marketing analyses and consulting projects based on extensive qualitative and quantitative market research data, working closely with other Research Consultants and Research Managers across our offices.
Key Responsibilities
- Owning project for several smaller tactical projects which are taking place simultaneously, with little direction from seniors. Being able to juggle lots of moving parts is an important part of success at this level.
- Leading on deciding the best approach and ideas for capturing the data needed Designing most types of Activities with only light direction from seniors.
- Analyzing beyond what people say at face value, laddering to understand the unspoken emotion, that sit deeper.
- Evaluating the status of survey fieldwork and make decisions facilitating fieldwork progress (e.g. regarding modification of quotas).
- Leading in designing an analysis plan, which use to brief others (e.g. PST, external moderator, etc.). For more complex projects, can do this with only light direction from seniors. Creating reports that are commercially savvy, which include growing experience with the client / category / sector. Designing outputs that are client ready (including conclusions and recommendations) before getting final input from seniors.
- Interpreting a client's information needs and are able to translate them into overall project design and deciding on the right Activities and Solutions to use. For complex projects, with the support from seniors.
- Presenting to clients, with support from seniors.
- Preparing client workshops / brainstorms and attend in a supportive role.
- Becoming aware of commercial skillset and how can they complement other assets in the team.
- Supporting the development of junior consultants through on-the-job coaching.
- 3-5 years of professional research experience.
- A bachelor's degree or higher in a related field (e.g., social science, psychology, business, or economics).
- Strong ability to analyse data, identify patterns, and draw conclusions and make recommendations to client.
- Clear verbal and written communication skills, and in English.
- Ability to connect research insights to broader organizational goals.
- Flexibility in handling changing priorities and deadlines.
