The scale and impact of our work is massive. M-KOPA is a fast-growing Fin Tech company offering millions of underbanked customers across Africa access to life-enhancing products and services. From our roots as the pioneer in pay-as-you-go PayGo solar energy for off grid homes, we have grown into one of the most advanced connected asset financing platforms in the world, empowering a broad range of customers to achieve progress in their lives. Our people reflect this mission; we pride ourselves in empowering our people to own their own careers, encouraging growth through our learning and development programs, coaching partnerships and on-the-job training. As a collective, we value diversity, knowing every journey brings its own reward, and support each employee as they travel theirs. This includes our family-friendly policies, commitment to employee mental and physical well-being, and flexible working practices. Our aim is for every employee to be able to shape their own career, whilst helping shape the future of M-KOPA as we grow together.
Job Summary
As a Marketing Lead, you will be responsible for managing below-the-line marketing activities, partnerships, activations, and digital platforms. You will be accountable for managing budgets, optimizing the ROI of marketing activities, creating engaging social media content, managing social media communities, executing paid social media campaigns, and analyzing social media performance. Additionally, you will be responsible for managing the content calendar, ensuring website optimization, monitoring website performance, and preparing monthly reports and newsletters. The role will be based in Johannesburg, South Africa
What will you do:
BTL Marketing Management:
- Manage all requests from markets and ensure timely delivery.
- Ensure a consistent supply of marketing materials such as flyers, caps, T-shirts, e-flyers, posters, parasols, raincoats, bags, etc.
- Manage and track the budget for below-the-line (BTL) marketing spending and ensure alignment with plans.
- Allocate and track items to ensure optimal distribution using the grading system to direct to the right DSRs (Sales agents) and sales team members.
- Optimize the return on investment (ROI) of BTL marketing activities.
- Internal company request, types include e-announcers for HR and Employee Experience internal campaigns such as Staff Referral Programs, E-flyers for all-hands announcements, Staff compliance and policies educational posters, etc.
- Attend meetings with mobile network operators (MNOs) and original equipment manufacturers (OEMs) to build relationships and foster consistent engagement.
- Set quarterly targets to unlock value from partners with minimum or no spending by M-KOPA through ATL, BTL, Digital, and CVM support implementation and Activations.
- Align content calendar with partners for better collaboration and engagement.
- Support cost-effective market activations and assist with arrangements while measuring success.
- Focus activations as prospecting events to drive more sales through leads for DSRs.
- Leverage partnerships with MNOs/OEMs and attach sales team support to prospect events while tracking outcomes to share with the business and partners.
- Develop and execute social media marketing strategies across the Facebook and Instagram platforms. Use freelance designers and copywriters within budgets to plan and execute a content calendar.
- Create engaging social media content (text, image, video) and post on the company's social media pages. Ensure this is in relation to seasonality and the sales teams objectives. (Price change, shop openings, holidays, country events)
- Ensure the latest prices, flyers, and information are always updated on all the digital platforms.
- Manage social media communities, engage with followers, and respond to customer inquiries and complaintsreporting this via the work CC (Customer Care Team) is doing. Currently, the CC team responds to all social media customer comments, queries, and leads. As the marketing lead, we need to ensure this is at a high standard and support CC by providing training briefs, guidance, and a QA of our social media and how our customers are being managed.
- Monitor, analyze, and report on social media performance, including engagement, reach, and conversion rates, and make data-driven decisions to improve social media marketing.
- Plan and execute paid social media campaigns on Facebook and Instagram, including setting campaign objectives, targeting, and budget.
- Monitor and respond to Google reviews and other online reviews of the company, including managing and resolving negative reviews.
- Conduct social media listening and monitor online conversations related to the company and its competitors.
- Collaborate with other marketing team members to integrate social media marketing with other marketing channels and campaigns.
- Stay up-to-date with social media trends, algorithm changes, and best practices, and implement new strategies to improve social media marketing performance.
- Lead local content at the market level and drive brand strategy as part of digital management.
- Define the purpose and goals of the content calendar, such as increasing brand awareness or driving sales.
- Identify the target audience and create content that resonates with them.
- Research industry trends and competitor activities to stay up-to-date and differentiate from the competition.
- Determine the frequency and timing of content publishing based on audience behavior and engagement metrics.
- Develop a content theme or topic for each period and align it with the company's overall marketing strategy.
- Assign responsibilities and roles for content creation and publishing among team members. (freelancers)
- Utilize a range of content types, such as blog posts, social media updates, videos, and infographics, to diversify and maximize impact. (Stay in budget)
- Incorporate relevant keywords and optimize content for search engines.
- Analyze and measure the effectiveness of content using analytics tools, and adjust the calendar accordingly to improve engagement and achieve goals.
- Have a calendar a minimum of a month in advance and keep it consistently updated.
- Regularly update the website with fresh content
- Test website functionality and usability
- Collaborate with website developers or designers to make updates and improvements.
- Prepare market-specific website reporting and analytics.
- BTL Marketing Management: Monthly
- Partnership Marketing Management: Monthly
- Activations: Monthly
- Digital: Monthly
- Website: Monthly
- Newsletter: An internal company newsletter is a communication tool used to keep all employees informed about the activities of the marketing department. It includes updates on recent campaigns, events, and promotions. The purpose is to create transparency and build engagement between the marketing department and other departments.
- Experience managing below-the-line marketing activities, partnerships, activations, branding, and social media platforms
- Strong understanding of social media trends and best practices, website optimization, content creation, and analytics tools
- Experience working with marketing agencies
- Excellent communication, project management, and analytical skills
- Ability to work collaboratively with different teams to achieve common goals.
- You are a detail-focused, results-focused individual with excellent decision-making, strategic thinking, and creative problem-solving skills.
- You are an exceptional communicatorboth verbally and writtenand able to deliver information in a clear, concise, and engaging manner to all stakeholders.
- You love inspiring individuals to get the best out of them and have excellent organizational skills.
- You are highly motivated, have a strong sense of ownership, and can handle multiple projects and meet tight deadlines, which demonstrates composure.
- You thrive in fast-moving environments with frequent change and a sense of urgency to get the job done, and you enjoy collaborating across multiple teams and functional areas.
- Bachelors degree or equivalent; or 2 to 3 years of related experience or training; or an equivalent combination of education and experience.
M-KOPA explicitly prohibits the use of Forced or Child Labour and respects the rights of its employees to agree to terms and conditions of employment voluntarily, without coercion, and freely terminate their employment on appropriate notice. M-KOPA shall ensure that its Employees are of legal working age and shall comply with local laws for youth employment or student work, such as internships or apprenticeships.
M-KOPA does not collect/charge any money as a pre-employment or post-employment requirement. This means that we never ask for recruitment fees, processing fees, interview fees, or any other kind of money in exchange for offer letters or interviews at any time during the hiring process.
