Description:
Key Responsibilities are:
Responsible for supporting the development & execution of Biosurgery marketing strategy in close partnership with Ethicon Marketing leads, Sales Managers and Functional Business Partners (Governmental Affairs, Communication, Prof Ed, Commercial Ed, HE&R, Finance/Analytics, Pricing, Regulatory, Supply Chain and Quality).
Develop and implement compliant pricing strategies through portfolio positioning and market segmentation.
Launch new products through a structured roll out plan involving commercial, education and tailormade marketing activities.
Establish competitive product and market insights. Utilise market intelligence to ensure appropriate strategies and tactics are implemented.
Generate accurate prognosis and manage stock levels in collaboration with the Deliver team to ensure optimal distribution into the market.
Implement Product Training programmes together with Commercial Education to achieve the desired level of product expertise within the sales force.
Qualifications:
Minimum 4 years of meaningful experience in marketing and/or sales in the medical device industry or pharmaceutical industry.
Strategic problem solver with marketing skills and experience in translating strategy into tactical marketing/selling plans.
Experience in leading/mentoring multi-functional teams or projects, successfully delivering objectives to time and within budget.
Use and integrate the information from Marketing, SFE, Commercial, HE, Market Intelligence into a relevant plan of activities.
Adept at problem solving supported by strong analytical abilities to make fact-based conclusions about the impact of market dynamics, customers, and competitors on marketing/selling plans.
Effective communicator with proven experience in mentoring a sales team.
Market development or value/demand creation through experience with customer and market insights or through experience in marketing or other critical functions.
Proven track record of strong business results both in growth and market share gain.
Agile at making things happen through managing relationships and networks effectively, both internally and with key external stakeholders.
Demonstrates Credo based leadership principles in all interactions with internal and external stakeholders.
Preferred:
Masters degree or equivalent
Experience in digital/omnichannel marketing
Commercial Education/Training experience a plus
Experience in Theatre environment