Key Responsibilities
- Paid Campaign Support: Assist in the development and implementation of paid marketing campaigns, including search engine marketing (SEM), display advertising, social media ads, and other paid channels.
- Ad Creation: Collaborate with the creative team to produce compelling ad copy, visuals, and landing pages that align with campaign objectives and target audiences.
- Campaign Management: Monitor and manage daily campaign performance, making adjustments as necessary to optimise results and ensure alignment with KPIs.
- Budget Management: Assist in managing campaign budgets, ensuring cost-effective strategies and maximising ROI.
- Data Analysis: Analyse campaign performance metrics, providing insights and recommendations for optimisation. Use tools such as Google Analytics, Facebook Ads Manager, and other analytics platforms.
- A/B Testing: Conduct A/B tests to determine the most effective creative, copy, and targeting strategies.
- Reporting: Prepare regular reports on campaign performance and present findings to the marketing team and stakeholders.
- Industry Research: Stay up-to-date with industry trends, best practices, and competitive analysis to inform campaign strategies.
- Collaboration: Work closely with internal teams and external partners to ensure seamless execution of campaigns.
- Education: Bachelor's degree in Marketing, Communications, Business, or a related field.
- Experience: 1-2 years of experience in digital marketing with a focus on paid campaigns. Internship experience will be considered.
- Skills:
- Strong written and verbal communication skills.
- Proficiency in MS Office and marketing software (e.g., Google Ads, Facebook Ads Manager, Google Analytics).
- Understanding of digital marketing channels and paid advertising tactics.
- Analytical mindset with the ability to interpret data and draw actionable insights.
- Creative thinking and problem-solving skills.
- Strong organisational skills and attention to detail.
- Eager to learn and develop new skills.
- Ability to work independently and as part of a team.
- Positive attitude and a proactive approach to tasks.