The role is responsible for owning, developing, and driving the commercial agenda with customers. Delivering breakthrough business performance within the account base.
Qualification Requirements:
- Grade 12
- Degree relating to Sales and Marketing / Management
- Market and Competitor Knowledge
- Brand and Category Knowledge (Customer)
- Customer Understanding
- Shopper Understanding and Insights
- Outlet Segmentation
- Channel Dynamics
- Customer Proposition
- Channel Sales Briefing
- Activation and Execution
- Shape and deliver the customer and account strategy to maximize long-term value to the company.
- Develop exemplary collaborative customer partnerships through world-class account plans and joint business plans.
- Management of profit and NSV targets owning the numbers.
- Consistent execution of a clear, simple, and powerful customer/channel strategy.
- Develop and orchestrate end-to-end relationships via a cross-functional network within Bacardi and the customer base.
- Drive and measure the highest standards of execution for specified account bases. Managing, holding, and being accountable for 3rd party execution results in trade.
- Obtain and apply facts and data, driving excellence in planning, decision making, and performance measurement and taking corrective action as required.
- Utilizing shopper and category insights, make informed decisions to support the creation of powerful category strategies and breakthrough performance.
- Participate in the S&OP process giving account-specific inputs and utilizing outputs to develop accurate forecasting.
- Managing and implementing of IAP plan in respective accounts.
