They Key Purpose of this role is to set up the Non Alcohol structure within SAB, focusing on both Liquor and Grocer within Key Accounts.
Key Roles and Responsibilities:
- Set up structures with Key Accounts, specifically focusing on getting on shelf availability and visibility
- Define Non Alc route to market and build channels
- Develop Non Alc trading terms
- Create Trade Schemes and Incentives to drive Non Alc buy in
- Access and utilize data to Lead and Grow the Category on Non Alc ensuring that SAB is at the forefront of the conversation
- Interlink with Key Account Managers on the Liquor side to ensure alignment on terms, spend and ways of working
- Work together with Brand teams to develop promotions for Non Alc channel
- Work together with Category team to develop category management principles for Non Alc
- Develop Execution scorecard for Non Alc
- Implement a sales and merchandising force to focus on volume, availability, price compliance and execution in pareto outlets
- Degree in Business or related field preferred
- Minimum 3 years in a sales or marketing related management position (preferably in SAB)
- Key Account experience will be preferential
- Highly structured
- In-depth knowledge of the formal off premise market required
- Superior communication skills
- Superior negotiation skills
- Superior conceptual skills
- Ability to work with data and turn data into information
- Strong project management skills
- Attention to detail
- Commercial and business acumen
- Strong relationship development and collaboration skills
- Band: VI