Digital Project Manager

Guide and monitor the local digital marketing strategy, activity, and effectiveness to develop the brand positioning in the Country. Ensure local marketing, communication, and commercial coverage towards developing consumer engagement and loyalty.

Key Job Accountabilities

Work with local partners and agencies to enable the brand teams in media, digital, advocacy, platforms, and services.
Guide the best application for the Brands digital activity and ensure its consistency with the brand.
Guide and track online brand and product campaigns to raise brand awareness, ROI, content quality, and Consumer Experience.
Ensure cross-media efficiency, close tracking of results, and issue recommendations.
Develop innovative and effective approaches based on business analysis, data analysis, and data modeling where relevant.
Frame, track, and adapt global digital marketing guidelines for optimal delivery against KPI's set.
Identify, analyze, and interpret trends or patterns in data sets to ensure the best performance.
Work with brand stakeholders to identify the business requirements and analytics problems to solve.
Partner with and challenge media agencies (including on innovative mechanisms).
Ensure Data Collection, Quality, and retention.
Share best practices and monitor the local digital performance of the products and social communities to support the brands ambition.
Ensure an outlook among the local competitors & other industries: trends, intelligence, and experimentation.
Place consumer insights at the heart of the marketing and business model.
Mentor and coach, the Digital teams.

Skills/Expertise

Advanced Excel (essential)
Power Bi: (essential)
Digital Marketer Analytics Platforms: Google Analytics / Facebook/Instagram/LinkedIn Manager/Insights/TikTok Business Account (essential)
Social Media Account Setup and Configuration
SEO Tools (good understanding)
Data Acquisition
Data APIs
CRM tools

EDUCATION / CERTIFICATION

Educated Degree level
DAX
Excel advanced
Google Cloud GCP/Big Query
SQL, Python (nice to have)

PROFESSIONAL & TECHNICAL COMPETENCIES

Digital Transformation Leadership
Digital Branding
Data-Driven Marketing
Direct & Indirect Ecommerce Excellence
Digital Technology Expertise

We are an Equal Opportunity Employer and take pride in a diverse environment. We do not discriminate in recruitment, hiring, training, promotion, or other employment practices for reasons of race, color, religion, gender, sexual orientation, national origin, age, marital status, medical condition, or disability. We adhere to all local Labour Relations legislation.

LI_ZAF

Occupation:

Manufacturing jobs

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