- The multi-brand education community & strategy for the Professional Products Division (Brands include: Kerastase, Redken, LOreal Professionnel, Matrix, Pureology, Mizani)
- Transforming the Education function in country
- Reinventing the function as a stylist-driven ecosystem powered by personalised stylist data at scale
- PPD GM and Mancom
- Education community
- Brand & Commercial teams
- External stylists & customers
- External stakeholders of the profession
Education Transformation:
- Defines the strategic direction and roadmap for this transformation in South Africa, ensuring stylists needs are at the heart of a flexible O+O experience (Online + Offline)
- Inspires and leads the internal and external education community in the digital and social transformation of the function (LSA implementation, upskilling, career paths.)
- Defines the right organizational structure (educators & freelancers)
- Strategises and optimises our interactions with stylists, to increase education reach and amplify its impact, turning our education into a strong business / growth driver and engagement / advocacy driver
- Identifies and scales-up the opportunities for return on investment of education across the PPD brands
- Propose, pilot and analyze relevant education indicators
- Driving the development and leading the upskilling of business acumen within our professional community and industry.
- Responsible for the School strategy, support and implementation plan
- In charge of Education P&L shift
- Team leadership and development
- Generates multi-brand education, content and co-ordinates brand content
- Manages academies (allocation, strategy) in a multi-brand approach
- Ensures consistent execution across brands
- Be the spokesperson for PPD on issues concerning the profession
- Drives implementation of the Access platform as a strategic growth driver and prepares its transformation to a social selling platform
- Leads an editorial content strategy to deliver best-in-class digital content to engage and educate our stylist via the Access platform
- Implements a data tracking strategy, using Access and other tools, to provide stylists with personalised solutions and the business with data insights which generate sales
- Expert community Lead for Education Managers across brands
- Leads and animates functionally
- Reports to PPD GM
- Sits on PPD Mancom
- Elevates customer experience & Service attitude fosters empathy, knows customer profiles & transmits customer-centricity
- Strong experience in hairdressing & or beauty experience Managing team of educators / BAs etc with a training focus and upskilling passion
- Knowledge of brands identities and value propositions & knows selective beauty universe
- Ability to strategize education to support PPDs overall strategy & go to market
- Drives business through service & retail education aligned to business priorities. Co-operates with 360
- internal & external stakeholders guaranteeing a consistent customer experience.
- Designs, transmits & empower designs appropriate learning solutions for customer experience; delivers & transmits educational content; provides personalized follow-up & coaching; animates learning communities with passion.
- Collaboration
- Ability to influence
- Strong customer service and communication skills
- Analytical & data management skills
- Awareness of latest digital trends
- Understanding of social media levers
- Proven people leadership capability and experience necessary
- Innovator
- Strategist
- People Developer
- Integrator
- Entrepreneur