Key Responsibilities
(The primary tasks, functions and deliverables of the role)
- Maintain the strong editorial voice and tone of News24 Life, which reflects the aspirations and interests of the target audience;
- Manage, plan, and build on the News24 Life content strategy and vision as a premium and trusted news destination;
- Ensure all lifestyle content (including Arts & Entertainment, Books, Relationships, Wellness, Travel, Food, Wine, and Motoring) drive traffic to the site and contribute to News24's subscription model;
- Align editorial goals with company strategic direction;
- Have a sound ethical approach to content creation and publication;
- Leverage technology and multimedia capabilities to create, manage, and publish high-quality video content and podcasts;
- Create and implement a daily, weekly and monthly editorial calendar to increase traffic to the site and drive subscriptions;
- Source and create features, ensuring all copy is delivered within stipulated deadlines and to standard, rejecting copy that is not on brief or standard;
- Manage, coordinate and drive daily uploading of relevant, fresh, accurate, premium lifestyle content, ensuring that content is loaded correctly with the correct meta tagging and meta descriptions;
- In conjunction with the publisher, drive initiatives, special projects, events, and other opportunities to grow the News24 Life brand;
- Manage employee performance and daily duties, including setting expectations, providing clear feedback and coaching for improvement;
- Manage all administration related to freelance contracts and invoicing;
- Ensure that the site is meeting its targets in terms of unique users, page impressions, revenue and subscription targets;
- Analyse site traffic and constantly look to improve and grow traffic through modifying editorial coverage, improving packaging etc;
- Provide monthly reports and analysis on News24 Life's performance using various data sources;
- Oversee and grow social networking and other content distribution channels;
- Create, manage, and deliver regular newsletters and mailers on various topics;
- Manage relationships with the industry, partners and sister publications;
- Stay abreast of current industry standards and techniques, changing internet technology, journalism trends and the competition, to ensure effective content that achieves the publication's goals;
- In conjunction with the publisher, drive innovative growth opportunities and constantly seek opportunities to build and extend the brand's online presence.
- Must have an established network of contacts in the South African arts and entertainment industry to ensure knowledge of news, launches and events
- Tertiary qualification in journalism, languages or media studies
- 5-7 years editorial experience and in online editing
- Prior experience working with Google Analytics and other data tools
- Proven experience in leading a team
- Knowledge of or experience with a variety of lifestyle topics
- Proven experience in breaking stories and generating exclusives
- Interest in news and other trending topics;
- Be able to switch between fast news and in-depth features;
- Be pressure resilient;
- Be result orientated;
- Creativity and innovative thinking
- Excellent written and verbal communication skills;
- Experience in video and audio;
- Good interpersonal skills;
- Excellent attention to detail;
- Excellent journalistic skills;
- Problem-solving ability is important;
- Have great planning, organising, and administration skills;
- Understand data analysis for reports;
- Have sound judgment and ethics.
candidates from the designated groups.
