PPC Specialist

Job Title: Senior PPC Specialist (Google Ads)

Company: Liquid Thought

Location: Hybrid (Cape Town) / Remote (within South Africa)

About Liquid Thought:Liquid Thought is a leading digital marketing agency specializing in innovative strategies and cutting-edge solutions to help businesses thrive in the digital landscape. We pride ourselves on delivering measurable results and driving exceptional ROI for our clients across various industries. As a dynamic and forward-thinking agency, we are dedicated to staying ahead of the curve and leveraging the latest technologies to ensure our clients' success.

Role Overview:Liquid Thought is seeking a talented and experienced Senior PPC Specialist with a strong focus on Google Ads to join our team. The ideal candidate will be passionate about digital marketing, highly analytical, and possess a deep understanding of PPC advertising strategies. As a Senior PPC Specialist, you will play a key role in developing and executing strategic PPC campaigns that drive results and exceed client expectations.

Key Responsibilities

• Develop and implement comprehensive PPC strategies across Google Ads platforms to achieve client objectives and KPIs.
• Conduct in-depth keyword research, competitor analysis, and audience targeting to optimize campaign performance and maximize ROI.
• Create and optimize ad copy, landing pages, and ad extensions to improve click-through rates and conversion rates.
• Monitor campaign performance, analyze data, and provide actionable insights and recommendations for continuous improvement.
• Utilize advanced PPC tactics such as remarketing, audience segmentation, and bid management to enhance campaign effectiveness.
• Collaborate with cross-functional teams including account managers, designers, and developers to ensure seamless execution of PPC campaigns.
• Stay updated on industry trends, best practices, and algorithm changes to maintain a competitive edge and drive innovation.
• Provide mentorship and guidance to junior team members, fostering their growth and development within the PPC discipline.

Qualifications

• Bachelor's degree in Marketing, Advertising, Business, or related field.
• Minimum of 5 years of hands-on experience in PPC advertising, with a focus on Google Ads.
• Proven track record of managing large-scale PPC campaigns and delivering measurable results.
• Expertise in Google Ads platform including campaign setup, optimization, and performance analysis.
• Strong analytical skills with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent communication skills with the ability to effectively present ideas and strategies to clients and internal stakeholders.
• Google Ads certifications (Google Ads Search, Display, and/or Shopping) preferred.
• Experience with other PPC platforms such as Bing Ads, Facebook Ads, and LinkedIn Ads is a plus.
• Self-motivated, detail-oriented, and able to thrive in a fast-paced environment.

Benefits

• Competitive salary commensurate with experience.
• Flexible work environment with the option for remote work within South Africa.
• Opportunity for career growth and advancement within a rapidly growing agency.
• Ongoing training and development programs to enhance skills and expertise.
• Health and wellness benefits including medical aid and gym membership subsidies.
• Dynamic and collaborative company culture with regular team-building activities and social events.

If you are a passionate PPC specialist with a knack for driving results and looking to take the next step in your career, we want to hear from you! Apply now and join our team at Liquid Thought as we continue to push the boundaries of digital marketing excellence.