Loyalty and Promotions Specialist

Our client is a leading iGaming company at the forefront of the online gaming industry, dedicated to providing an exceptional gaming experience to our global audience. With a passion for innovation and customer satisfaction, they are seeking a highly motivated and talented individual to join their dynamic team as a Loyalty and Promotions Specialist in Cape Town.

As a Loyalty and Promotions Specialist in Cape Town, you will play a crucial role in developing and implementing strategies to enhance customer loyalty and drive engagement across the platform. You will be responsible for creating and managing promotional campaigns, loyalty programs, and retention initiatives to maximize player lifetime value and foster long-term relationships with the customers. If this sounds like you dream job, apply today!

Your key job responsibilities as the Loyalty and Promotions Specialist in Cape Town will include:

• Develop and execute promotional campaigns tailored to specific player segments, leveraging data-driven insights to optimize performance and ROI
• Design and manage comprehensive loyalty programs aimed at rewarding and retaining our most valuable players, including VIP schemes, loyalty points, and exclusive perks
• Collaborate with cross-functional teams, including marketing, product development, and customer support, to ensure seamless execution of promotions and alignment with overall business objectives
• Monitor and analyze key performance metrics to assess the effectiveness of promotions and loyalty initiatives, making data-driven recommendations for continuous improvement
• Stay abreast of industry trends and competitor activities to identify new opportunities and innovative approaches to loyalty and promotions within the iGaming landscape
• Maintain a deep understanding of player preferences and behavior, utilizing insights to personalize promotional offerings and drive engagement
• Ensure compliance with regulatory requirements and industry standards in all promotional activities, collaborating with legal and compliance teams as needed

Requirements for this Loyalty and Promotions Specialist job in Cape Town:

• Bachelors degree in Marketing, Business Administration, or a related field
• Minimum of 3 years of experience in a similar role within the iGaming industry, with a strong understanding of player behaviour and retention strategies
• Proven track record of successfully planning, executing, and optimizing promotional campaigns and loyalty programs to drive measurable results
• Excellent analytical skills with the ability to interpret data and generate actionable insights
• Strong project management skills, with the ability to manage multiple priorities and meet deadlines in a fast-paced environment
• Creative thinker with a passion for innovation and staying ahead of industry trends
• Exceptional communication and interpersonal skills, with the ability to collaborate effectively across teams and influence stakeholders at all levels
• Experience with CRM platforms, marketing automation tools, and analytics software preferred

If you meet the above requirements for this Loyalty and Promotions Specialist job in Cape Town, we would like to hear from you! Please send your CV through today! If you do not receive any feedback within 7 days of your application, please be advised that you were not successful in making the shortlist.