Lulalend is a FinTech company with a belief in the power of small business. We work hard to empower businesses across South Africa with the funds they need to grow. Small business owners are the foundation for growth in our economy, and they deserve an easy and inspiring lending process.
Lulalend was founded because there is an underserved market for access to funding that the banks and other lenders overlook. We innovate in order to significantly reduce this credit gap - directly assisting our economy and job creation on a grand scale. Weve also turned our focus to launching a digital bank to further simplify cash flow management for business owners. This will allow us to serve a much broader spectrum of South Africas 2 million SMMEs. So, by joining our team youre helping businesses stay open, grow and offer more job opportunities. Yay you!
Lulalend is a one of a kind business literally. There is no-one in South Africa doing what were doing yet, because were awesome!
OUR VALUES
At Lulalend we:
- Are passionate about helping SMEs succeed
- Believe in responsible lending
- Strive to offer an unbeatable customer experience
- Value humility and teachability
- Embrace technology
- Communicate openly
- Work hard and play hard
Lulalend is South Africas first and only online and automated business-lending platform aimed at providing small and medium businesses with quick access to funding to help them grow! We use data, technology and design to efficiently deliver capital to a market underserved by banks.
With an established, but growing Marketing team in place, were looking for a dynamic growth Marketer who loves all things data, tech and growth related. Youre an entrepreneurial, commercially minded person with an eye for an opportunity. You love getting stuck into the data to identify opportunities, and then using your creative streak to develop and execute innovative solutions. Being comfortable with marketing and website technologies, youll be able to get hands on and implement many of the solutions yourself.
Reporting into our Chief Marketing Officer, this is a newly created role focused on driving cost effective growth to achieve our very lofty ambitions.
Main responsibilities will include:
- With a focus on (but not limited to) acquisition, take the lead in developing our growth model
- Adopt a data driven approach to identify and prioritise opportunities across channels, customer journeys and throughout the conversion funnel to rapidly accelerate growth, lower cost per acquisition and improve our customers experience
- Identify and set targets for the key customer acquisition metrics, and measure performance against these
- Generate a mix of innovative and traditional ideas to achieve your objectives, and then lead the implementation of these (working with Product, Data, Engineering and Marketing teams when required, but also being hands-on as much as possible)
- Manage A/B testing and experimentation programmes in order to optimise and scale growth initiatives
- Support the CMO in developing future growth strategies
- Continually analyse customer feedback and user behaviour data to identify pain points and growth opportunities
- Exchange ideas/data/feedback with other departments (Product, Marketing, Sales, Credit Risk, etc.) to improve our product offering and conversion rates
- Matric/Grade 12 (essential)
- Bachelors degree in marketing, business, communications or equivalent
- 8+ years experience working within marketing, business development or digital innovation, with a minimum of 4 years experience focused on growth marketing
- Strong track record of leading successful growth initiatives from data analysis and solution ideation phases, through to implementation, optimisation and then scaling
- Experience developing growth strategies for new products
- Strong understanding of conversion rate optimisation (CRO) principles and hacks
- In-depth knowledge of web and digital marketing analytics
- A/B testing and data analytics experience
- Knowledgeable about referral marketing and how to create viral growth
- Experience with common growth hackings tools such as Optimizely for A/B Testing, hotjar, email marketing platforms, etc.
- Experience working within a fast-paced tech led industry would be ideal, extra points for fintech experience
- Data-driven with strong analytical capabilities. Able to; grasp and manipulate complex data, extract insights and manage performance against metrics
- Able to combine your analytical strengths with the ability to turn opportunities into innovative solutions
- Strong commercial acumen; able to prioritise and optimise for maximum ROI, results and performance orientated
- Tech savvy; your knowledge of common website technologies, combined ideally with basic coding skills, will enable to you develop practical, scaleable and automated solutions
- Customer focused; able to see things from the customers perspective and build an understanding of their needs, good comprehension of UX basics
- Entrepreneurial by nature and comfortable operating in a fast paced, ever changing, scale up environment
- Relentless in pursuit of growth
- Able to see the big picture and think long term
- Adaptable team player
- Able to communicate effectively across a mix of functions and levels
