As the Segmentation Marketer in Johannesburg, you will be at the forefront of transforming data into action. This pivotal role is designed for a strategic thinker with a flair for creativity, who thrives on enhancing customer journeys through personalized marketing campaigns. By diving deep into customer behaviour and trends, you will develop targeted strategies that captivate and retain our audience. Collaborating with cross-functional teams, you will utilize A/B testing to refine campaigns and ensure they resonate. Reporting directly to the team lead, your insights will be crucial in adapting to the ever-evolving online betting landscape.
Your key job responsibilities as the Segmentation Marketer in Johannesburg will include:
- Dive into the depths of customer data to craft insightful segments, tailoring marketing campaigns that hit the mark every time.
- Develop and implement innovative personalization strategies that make customers feel seen and valued.
- Design targeted campaigns to bring back lapsing and dormant customers, reigniting their passion for our brand.
- Manage a cutting-edge marketing technology stack, including CRM systems, data analytics tools, and automation platforms to enhance efficiency.
- Investigate drop-off points in the customer lifecycle, using insights to optimize user experiences and enhance retention.
- Ensure every campaign resonates locally, collaborating closely with country experts to tailor messaging.
- Use advanced analytics tools to uncover customer behavior, preferences, and trends, shaping effective segmentation strategies.
- Work alongside cross-functional teams to implement dynamic, personalized marketing campaigns that stand out in the market.
- Design and execute A/B tests to refine strategies, ensuring campaigns continually improve and evolve.
- Keep a keen eye on key performance indicators, adapting strategies based on real-time data and industry insights.
- Stay ahead of the curve by monitoring industry trends, competitor activities, and regulatory changes, adapting strategies proactively.
- Collaborate with the marketing team to weave segmentation insights into broader marketing initiatives, creating cohesive campaigns that shine.
- Continuously enhance segmentation models, driving efficiency and effectiveness in targeted marketing efforts.
- Partner with data scientists to leverage machine learning algorithms, unlocking advanced segmentation techniques.
- A marketing degree or relevant qualification/experience is essential.
- A minimum of 3 years in web/eCommerce; experience within the online betting industry is a definite advantage.
- A solid understanding of the online betting market is critical, with the ability to analyze trends and leverage insights for strategic planning.
- Demonstrated project management skills to navigate and drive initiatives forward.
- A strategic and analytical mindset with proven commercial acumen.
- Exceptional networking skills to engage a diverse range of stakeholders and build lasting relationships.
- Deadline and target-driven, showcasing strong time management and work ethic.
- Ability to thrive under pressure and adapt to a rapidly changing environment.
- Strong organizational, communication, presentation, and facilitation skills for effective collaboration and high-level information sharing.
- Highly computer literate, with a knack for using technology to enhance marketing efforts.
