Marketing and Events Specialist

ROLE PURPOSE

To provide business development support by implementing marketing initiatives that creates awareness of products and services and supports customer engagement, supporting contract retention and support new business acquisition

MAIN OUTPUTS1. Marketing and Events Management

Develop annual customer engagement plan and execute as required. Monitor effectiveness and report.
Recommend and implement Customer Relationship Brand activities / initiatives bi-annually and report.
Research, plan and manage client events and related networking opportunities.
Planning, sourcing, preparation, and ROI of events/exhibitions
Obtain and manage the ordering of marketing quotes for events, print and other requirements.
Manage memberships Organisations / networking events on Membership Schedule

Update schedule of all industry bodies quarterly
Ensure annual memberships are kept up to date
Review events / publications that may be of interest to our business / clients and report
Recommend any other industry memberships for consideration

Support sales team in new business acquisition strategies by providing monthly feedback on competitor clients, identifying new business opportunities, and maintaining relationships on lost contracts.

2. Market research to be provided in monthly report

Local and international Market Reports / surveys and trends on the FM market, property market and anything else related to our industry.

Report on upcoming RFPs or opportunities in the market
New trends / opportunities for growth or customer attraction / retention
Industry related developments / impacts / news

Create and support sales collateral and toolkit development from scratch including conducting kick off call with Technical Solutions and Soft Services Development and other stakeholders to discuss agenda, sales toolkit and timelines etc.

3. Digital Communication:

Responsible for monthly social media content and posting.
Copywriting for social media posts
Website updates

Creating, updating, and maintaining website content.
Assist with product blogs.
SEO write-ups
Adword creation, corrections/adjustments, analysis, and reports

Online advertising
Intranet updates

4. Administrative Functions:

Bi-annual customer surveys assessing client and customer satisfaction levels. Detailed report with scoring to be submitted 3rd week June and 3rd week November annually.

Client information
Overall score per contract and total survey population
Agreed survey questions (to be approved with CSMO prior to starting surveys)
Category comparisons across clients
Category comparisons across contract managers
Opportunity assessment
Risk assessment
Present results to Exco quarterly.
Thank you letter to be sent to all participants from CEO

Bi-annual client surveys 60% to be surveyed by end May and 20 November annually.

Client information
Overall score per contract and total survey population
Agreed survey questions (to be approved with CSMO prior to starting surveys)
Category comparisons across clients
Category comparisons across contract managers
Opportunity assessment
Risk assessment
Present results to Exco quarterly.
Thank you letter to be sent to all participants from CEO

Continuous assessments in the form of interviews, surveys, questionnaires and other appropriate means to assess client satisfaction and possible changing client needs within the business. Feedback and recommended actions to be provided to CSMO and COOs and CEO within 1 week of assessment.
Taking ownership of your own workload and correctly allocating your available time each day, will allow you to consistently supply your work to your marketing supervisor in a timely manner.
Assist CSMO with market segments and analysis to create new marketing strategies and campaigns.
Track tasks and provide feedback to the CSMO
Assist with internal documentation.
Ensure minimum stock levels on giveaways and client gifts are maintained at all times
Arrange at least 1 annual expo / show / exhibition for new customer attraction
Manage and execution of agreed annual CRM activities
Events (cricket / lunches / staff sessions etc.) provide proposed list of guests / attendees 2 weeks prior with detail plan of action incl estimated budget. All changes to be approved.
Provide regular feedback.
Client birthdays provide list of client birthdays for upcoming month. Arrange approved gift and card signed by Exco.
Annual agreed celebration days (World FM Day / Heritage Day etc.) submit plan monthly.
Exhibitions / shows / events prepare plan with budget and activities for approval 6 weeks prior to event.
Other as agreed

5. Reporting Functions

Weekly report on planned activities, budget or resource requirements,
Monthly activity plan with quotes / detailed customer list etc.
Monthly feedback report
Quarterly board report highlighting key activities, surveys completed, opportunities and risks identified.
Quarterly report on competitors / contracts due for renewal / retender list / Memberships / Contract Info Schedule /
Bi-annual stock-take of gifts / cricket box refreshments etc

QUALIFICATIONS AND SKILLSThe Applicant Must Meet The Following Requirements

Bachelors diploma or degree in marketing, events, business, or related field
Matric (Senior Certificate)
Valid Drivers License
Min 4yrs relevant experience in providing business support functions within Sales & Marketing environment
Solid Marketing, events, Office Administration & Customer Service
Working knowledge of: Microsoft Office Suite (Word, PowerPoint, Outlook, and Excel), Adobe Creative Cloud, Indesign, Photoshop, Illustrator, Wordpress (optional)
Familiarity with SEO/SEM and Google Analytics

FUNDAMENTAL COMPETENCIES