B2B Email Marketing Coordinator

A leading B2B lead generation agency operating on a retainer-based model is looking for a dedicated B2B Email Marketing Coordinator with a strong focus on cold outbound emailing. As an integral part of our team, you will be instrumental in expanding our email marketing initiatives, with a particular emphasis on crafting and optimizing outbound email strategies to connect with high-quality leads for both our agency and our clients.

Key Responsibilities

• Outbound Email Campaigns: Create, design, and implement effective cold outbound email campaigns using tools like Instantly and Apollo, ensuring they resonate with the target audience and generate high-quality leads.
• Email Strategy Development: Develop comprehensive email marketing strategies, focusing on lead nurturing and conversion optimization.
• List Segmentation and Targeting: Segment email lists to deliver highly targeted and personalized messages, improving engagement and response rates.
• A/B Testing: Conduct rigorous A/B testing to optimize various elements of email campaigns, including open rates, click-through rates, and conversions.
• Collaborative Content Creation: Work closely with the team to develop compelling email content that captures the interest of potential leads.
• Marketing Automation: Set up and manage marketing automation workflows, enhancing the efficiency of lead nurturing processes.
• Analytics and Reporting: Regularly analyze and report on email campaign performance, using data to drive future strategy and improvements.
• Industry Knowledge: Stay abreast of the latest trends and best practices in email marketing, especially in cold outbound techniques.

Qualifications

• Email Marketing Experience: Proven track record in email marketing, with specific experience in B2B lead generation and cold outbound campaigns.
• Ability to manage multiple cold outbound email campaigns simultaneously
• Proficiency in Email Tools: Strong familiarity with email marketing and automation tools such as SendGrid, HubSpot, Instantly, or Apollo.
• Technical Skills: Knowledge in email design and HTML coding.
• Data-Driven Approach: Ability to analyze email marketing metrics and translate data into actionable strategies.
• Communication: Exceptional written and verbal communication skills.
• Attention to Detail: A strong focus on quality, accuracy, and detail.
• Teamwork: Capability to work effectively both independently and as part of a team.

Nice to Have:

• Experience with marketing automation platforms.
• Familiarity with CRM systems like Apollo, Instantly.
• Graphic design skills or experience with design software.
• Knowledge of SEO and content marketing principles.

Success in This Role: Success will be measured by your ability to effectively generate high-quality leads through strategic and well-executed outbound email campaigns. You will excel in this role by demonstrating a deep understanding of cold email best practices, the ability to engage and convert prospects, and contributing significantly to our clients' lead generation goals.

If you have a passion for email marketing and a talent for connecting with B2B audiences through strategic outbound communications, we invite you to apply for this exciting opportunity to grow with our dynamic team.