The Digital Marketing Manager will be also be accountable for determining KPIs and digital marketing campaign targets.Responsibilities:
- Manage current digital activity against key performance metrics, defining goals for each channel and finding innovative ways of reporting back to the business including email, PPC, display and social channels
- Create the SEM strategy, to increase organic traffic and create a link building strategy. Ensuring technical optimisation and content outreach are aligned and on brand.
- Develop the online lead generation plan, ensuring commercial focus and developing transparent reporting to assess the success of the activity.
- Create and deliver a social media strategy aligned to digital, PR and marcoms activity. Responsible for the creation and implementation of the social media policy.
- Establish and maintain the reporting analysis for online activity, making data driven recommendations.
- Work with departmental managers and directors to develop marketing plans and strategies
- Effectively manage digital marketing platforms including the cooperate website, social media and microsites
- Reviewing and developing the brand strategy to ensure that the company image is consistently and successfully promoted.
- Development and execution the digital marketing strategy across the group to achieve digital marketing objectives.
- Lead generation
- Previous digital marketing experience and entrepreneurial / commercially minded approac
- Experience with Photoshop and InDesign (preferred but not essential)
- Strong MS Office skills
- Excellent analytical talents
- Excellent written and spoken English
- Eye for detail
- Excellent organisation
- Knowledge of SEO
Essential skills:
- Educated to degree level in marketing, business or a related subject
- Significant experience in a similar digital marketing role
- Strong marketing experience, particularly within digital and content management
- Experience delivering and monitoring digital marketing campaigns
- Excellent analytical and organisational skills
- The ability to communicate with internal and external management
- Experience evaluating marketing strategies
- Strong interpersonal skills
- Strong understanding of current online marketing concepts, strategy and best practice.
- Strong experience within a Business to Consumer environment.
- Planning and executing social media, email and SEO / SEM marketing campaigns
- Assisting creating a digital marketing strategy
- Measuring and reporting performance
- Creating an SEO strategy based on analytical data
- Managing the company website
- Researching websites, social media, articles and publications
- Building and maintaining a social media presence
- Planning innovative growth strategies
- Keeping up-to-date with online marketing trends
The role is a Permanent Full Time Role- Mon-Fri covering 40 hours
R25-30k wage
