Marketing Executive

Join the leadership team at National Brands Limited (NBL) Beverages, where you will spearhead the marketing strategy for our diverse and iconic beverage portfolio. This role offers the unique opportunity to manage household names such as Frisco, Koffiehuis, Hug in a Mug, Ellis Brown, Five Roses, Freshpak, and Trinco.

As Marketing Executive, you will lead the charge in driving brand growth, strengthening market positioning, and executing innovative strategies to elevate these trusted brands to new heights. We are seeking a dynamic and experienced marketing leader with a proven track record of delivering results in fast-paced environments. Your strategic vision, creativity, and expertise will shape the future of NBL's beverage brands and contribute to the ongoing success of AVI Limited.

If youre passionate about building legacy brands and ready to make a significant impact, this is your opportunity.

Key Responsibilities: As the Marketing Executive, you will play a pivotal role in shaping and executing strategies to drive success across all beverage brands.

Key Areas Of Focus Include

• Performance Delivery: Achieve targets across all beverage brands, delivering impactful strategies to the National Brands Executives.
• Market Intelligence: Conduct ongoing industry analysis, monitor competitors, and adjust strategies to maintain market leadership.
• Brand Strategy Development: Craft and execute a 3-year beverage portfolio strategy, ensuring the delivery of innovative brand plans.
• Consumer Communication: Develop and implement communication strategies, manage media processes, and ensure budget optimisation.
• Leadership: Lead, inspire, and develop a high-performing marketing team, collaborating with cross-functional departments to drive business success.

What Were Looking For

• At least 15 years of marketing experience, including 5 years in a senior or executive role within an FMCG company.
• Proven success in driving marketing strategies within South Africas consumer landscape, with deep insights into both lower LSM and middle-class consumers.
• A tertiary degree in marketing or commerce (a post-graduate qualification would be an advantage).
• Strong analytical and commercial acumen, with the ability to think both strategically and operationally.

Why Join Us?

This is more than a job it's a chance to make a tangible impact on a leading brand portfolio in the FMCG industry. Take the next step in your career and apply today to lead NBL Beverages into an exciting future of growth and innovation.