Description
The Marketing Manager is responsible for the strategic initiatives and planning, direction, control, and coordination of all Marketing and Communication activities in the hotel, with an emphasis on Public Relations, Branding, Social Media, Content Marketing, CRM, Partnerships, B2B Marketing / Sales support and B2C Marketing.
The Marketing Manager will report directly to the hotel General Manager, with a dotted line to the Africa Marketing Manager and Area PR Manager. The function should be supportive, proactive, analytical and entrepreneurial; creating memorable moments for our guests and fostering an empowered environment for the team whilst working closely with all key business partners in order to achieve quality results. The job incumbent acts as an ambassador for the brand, reflecting the company culture and values. All work is carried out in accordance with company corporate policies, procedures and service concepts according to local requirements and regulations.
Main Objectives
- Responsible for the development and effective implementation of Marketing and Public Relations strategies for the hotel.
- Working closely with the General Manager and the hotels wider commercial team to ensure development of the hotel strategies and activity roll-out and execution.
- In parallel, working closely with the ASO MarCom team to ensure alignment on all strategies and activities.
- Marketing General
- Input and set up of the hotel Marketing Activity Plan in consultation with the Area MarCom team and General Manager
- Monitor trends in all relevant media to ensure brands and hotels are up to date with market and monitor competition activity in media.
- Ensure close relationship with relevant media to ensure cost effective and creative ways to increase brand awareness and effective campaigns and activities. Online Offline
- Local adaptation of Corporate, Area and Regional campaigns
- Identify potential outbound promotional opportunity together with ASO.
- Ensure a coherent brand message and tone of voice.
- Deliver creative, innovative and effective advertising, collateral, sales tools for the hotel.
- Responsible to ensure all text content, imagery, videos on owned and 3rd party B2C and B2B channels are on brand and content scores are at 100% and regular self-audits are in place.
- Ensure all tools and systems available and recommended by RHG are used (mandatory and optional)
- Work closely with sister hotels in the city / country to increase synergies.
- Develop and implement PR, digital communication and social media plan to promote the hotel and brand within the media market in the hotels identified key feeder markets, in cooperation with the Area Support Office
- Serve as the liaison between Area Support Office and the hotel team on all communication matters
- Promote the hotel, brand, destination and hotel spokespersons through social media network, trade shows and all media and influencer activities and events
- Research and seek innovative PR (online and offline) opportunities, including identifying opportunities for the placement of stories and the promotion of spokespeople
- Direct any local PR agencies in terms of managing the brief, the pitch and appointment process and working closely with the agency to achieve the stipulated PR objectives.
- Develop and maintain media and influencer lists for use on regional basis in liaison with the corporate PR agency and Area PR team.
- Write, edit and submit news releases to the media within the hotels key feeder markets, i.e. domestic, etc.
- Ensure hotel and brand awareness and positioning using relevant partnership connections and institutional PR within the local community.
