Marketing Manager

Job Description: Marketing Manager

Purpose

To manage the marketing function of the relevant mall / malls. Focus on the development and

execution of the marketing strategy with results driven / return on investment focused marketing. The role reports directly to centre management.

Main Duties And Responsibilities

Summary of duties below:

Marketing Strategy

Develop and execute the malls marketing strategy
Include input and support from centre and portfolio management and regional and head of retail marketing
Secure approval from portfolio and asset management

Campaign Plans And Strategy Execution

Develop and present campaign plans
Include input and support from centre management and regional and head of retail marketing
Include measurable KPIs and provide post campaign reports (results v objectives)
Include sponsorship targets as key KPI

Digital Strategy

Develop and execute digital strategy
Including website, database management, social media, digital reputation management and other / innovative digital solutions (mobile app, mobile payments, influencer marketing etc.)

CSI Strategy

Develop and execute CSI strategy
Manage and report on free on Non GLA and GLA space for CSI
Align with Red Thread (where relevant)
Keep detailed reports and add to monthly reports

Tenant Marketing And Relationship Management

Develop and execute tenant marketing and relationship strategy
Focus on relationships:

Manager tenant database
Welcome new tenants / tenant welcome pack
Tenant meetings
Tenant communication (including monthly newsletter)

Other tenant focus areas:

Secure participation in marketing initiatives
Report on tenant performance
Drive and execute tenant initiatives (like Smartten)

Footprint Awards

Entry into Footprint awards
Ensure at least 1 big idea is conceptualised and executed each year (or more as per KPIs)

Non GLA

Drive income and ensure the mall reaches targets
Sell promo and kiosk space or assist Non GLA team
Assist in set ups and strike downs of all exhibitions (in line with process)
Include Non GLA ideas and campaigns in the marketing strategy
Completion and submission of check lists

Reporting

Development and submission of monthly report
Focus on post campaign / initiatives reporting to show results v objectives

Other

Execute crisis communication when required (in line with policy)
Track, manage and report on all shopper complaints
Management of all guest relation officers and marketing assistants (if relevant / on site)
Loading and vetting of new suppliers
Management of all suppliers / strategic partners (such as media agencies, design studios / agencies, events companies, website partners, social media agencies, print and production suppliers etc.)
Management and storage of all marketing stock / materials
Management and storage of Christmas Dcor

The above duties are the main duties required to be successful in this role, however, the employee can be requested to perform other duties and responsibilities from time to time during his/her employment with the company, based on its operational requirements. The job title does not define or restrict the employment relationship and it is required within reason that the employee avail him-/herself to undertake other work at the request of the company.

Qualification And Experience

Degree / diploma
5-7 years of marketing / retail / brand or other relevant experience

Job Knowledge

An understanding of retail marketing and brand marketing and all related functions
Ability to execute a strategy and achieve results
An understanding of digital marketing / social media
Ability to interact confidently with all levels of people within the organization
Ability to manage teams effectively
Ability to manage marketing partners and suppliers effectively
Ability to think strategically, define problems, collect data, establish facts, and draw valid conclusions.
Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality.
Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process;
Makes timely decisions.
Prioritizes and plans work activities; Uses time efficiently; Organizes or schedules other people and their tasks.
Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments.

Job Related Skills

Ability to Speak, Read and Write English
Ability to work as part of a team
A flexible approach to work
Presentation skills
Creativity
Strategic marketing ability
Attention to detail
Motivating staff
Ability to prioritise own workload to meet deadlines
Computer literacy in office documents and spreadsheets required (especially excel including filters)
Experience and thorough understanding of project management are required
Demonstrate leadership skills and a willingness to grow and learn new skill sets
Own reliable transport required
Occasional weekend working and after hours call-outs will be required

Essential

Competency Requirements: