Marketing Manager Customer Insights and Analytics

My client is a leading fashion retailer in Cape Town and is looking for a resilient, efficient, and confident individual with a passion for customer insights to deliver on the company's customer-focussed strategy by representing the customer, building relationships, and driving the acquisition, retention, and overall growth of customers.

This position for Marketing Manager: Customer Insights & Analytics, reporting directly to the Chief Executive: Marketing is an exciting and highly challenging opportunity that will require the successful candidate to contribute significantly to enabling the business to achieve its long-term strategic objectives and customer insights, experience, and growth objectives.

Our ideal candidate will also have a balanced focus between strategically delivering business objectives and developing the team.

Qualifications

A relevant Degree/Higher Diploma in Business/Statistics/Marketing/Research

People Skills

Knowledge, Skills and Experience

The ability to influence across various levels and functions within the business
The ability to communicate effectively at all levels both within, as well as outside the company
Excellent interpersonal, people management, team management & leadership skills
Conflict management skills
The ability to be resilient, have tenacity and maintain high levels of drive and initiative under pressure
Ability to perform in a pressurised environment with short lead times and deadlines.
Cross-functional collaboration
The ability to create a shared vision and to positively influence others
The ability to give input into company-wide initiatives and translate these into actions required of Marketing
Networking skills & the ability to be resourceful
The ability to prioritise
The ability to be assertive
The ability to work independently, as well as be a team player
People Development (succession planning)

Business Related Skills

Ability to interpret business strategy into customer strategy
Ability to derive commercial insights, opportunities and actions from complex data and information.
Ability to evaluate market conditions, competitor data, customer trends.
Ability to operate in a value retail environment and make trade offs
Data and information management
Highly proficient in workings of data technologies
Good judgment together with strong problem-solving and decision-making abilities using advanced analytics techniques
Sound strategic thinking skills, as well as the ability to formulate functional objectives related to business strategy
Exceptional planning, organising & time management skills
Must be adaptable
Must be outcomes focussed and solution driven
Latest Microsoft applications including advanced Excel competency
High-level presentation skills

Knowledge Required

Understanding of the company commercial situation and objectives and being able to interpret insights to shape and support these.
Understanding of driving customer behaviour and life-time value management programmes
Understanding of how to translate business needs/questions into data analysis briefs, as well as being able to interpret analysis output.
Solid qualitative and quantitative research skills including segmentation, large tracking studies, focus groups, product development, brand tracking, customer immersion, as well as briefing research and interpreting research output.
Understanding direct marketing and how to drive feet to stores as well as product acquisition and tenure.
Understanding customer services including call centres and all social media platforms.

Experience

A minimum of 8 years of experience in shaping Customer Data Analytics and Market research portfolios and in using multiple sources of data and research and combining this with strong commercial expertise to derive actionable insights to feed into business decisions and strategies.
A minimum of 5 years of experience in Customer Relationship Management / Direct Marketing / Loyalty / Customer Lifetime Management Marketing
A minimum of 2 years in Customer Experience and customer-centred design thinking

Key Responsibilities

Create a deep understanding of the customer through market research insights and data analytics and embedding these widely in the business to facilitate smarter, more sophisticated, insights-driven decision making.
Shape the company's known and semi-known customer marketing strategy to deliver on the company's Customer Lifetime Value Management and Customer Experience objectives.
Oversee the delivery of the company's Customer Relationship Management/Direct Marketing, Brand Engagement and Customer Care portfolios including lay-by and credit.

Send CV before 10 August 2022.

Desired Skills