3 months
Job Family
Marketing, Communication and Research
Career Stream
Marketing and Brand Management
Leadership Pipeline
Manage Self: Professional
Job Purpose
To support the formulation of the brand strategy and the annual brand plan. To manage the effective implementation of the brand plan with the objective of influencing targeted consumers or businesses to choose Nedbank's products and services. Furthermore, the incumber must achieve specific measurable business and brand objectives.
Job Responsibilities
Develop strategies to improve brand positioning
- Provide content in support of the development of the marketing strategy for the enterprise.
- Understand Divisional/Business Unit objectives to ensure relevant implementation of plans.
- Support the achievement of the business strategy, objectives and values.
- Manage allocated budgets in line with implementation plans by keeping a running budget indicating actuals vs budget and reporting on budgetary position including rationale for deviations.
- Understand financial principles including costs as it impacts the ability to formulate and execute relevant marketing plans/interventions/campaigns.
- Interrogate and managing costs of suppliers in terms of industry norms and deliverables against campaign briefs to ensure value delivery from suppliers.
- Provide input on campaigns and activities for relevant marketing reports.
- Coordinate tasks, resources and internal and external stakeholders to ensure the relevant, timeous implementation of the initiatives and campaigns per the signed off marketing plan.
- Provide input into and influence the Client Value Proposition (CVP) and product and service development to ensure relevance based on understanding of the target market.
- Ensure relevant and impactful marketing and communications tactics and implementation.
- Identify and engage with all relevant stakeholders across Business Unit to ensure robust implementation of marketing initiatives.
- Advanced Diplomas/National 1st Degrees
- A marketing relevant qualification
- Marketing Association of South Africa (MASA)
- 3 - 6 years
- Brand Management; Content Development
- Accounting principles
- Communication Strategies
- Governance, Risk and Controls
- Decision-making process
- Company/Division/Cluster/Business Unit specific business knowledge
- Understanding of branding & brand building principles and techniques as drivers of marketing strateg
- Writing of briefs and verbal articulation thereof to internal and external stakeholders
- Development and implementaion of marketing plans in support of the marketing and business strategies
- Building Partnerships
- Communication
- Customer Focus
- Decision Making
- Initiating Action
- Innovation
- Work Standards
- Quality Orientation
