Purpose
To manage the marketing function of the relevant mall / malls. Focus on the development and
execution of the marketing strategy with results driven / return on investment focused marketing. The role reports directly to centre management.
Main Duties And Responsibilities
Summary of duties below:
Marketing Strategy
- Develop and execute the malls marketing strategy
- Include input and support from centre and portfolio management and regional and head of retail marketing
- Secure approval from portfolio and asset management
- Develop and present campaign plans
- Include input and support from centre management and regional and head of retail marketing
- Include measurable KPIs and provide post campaign reports (results v objectives)
- Include sponsorship targets as key KPI
- Develop and execute digital strategy
- Including website, database management, social media, digital reputation management and other / innovative digital solutions (mobile app, mobile payments, influencer marketing etc.)
- Develop and execute CSI strategy
- Manage and report on free on Non GLA and GLA space for CSI
- Align with Red Thread (where relevant)
- Keep detailed reports and add to monthly reports
- Develop and execute tenant marketing and relationship strategy
- Focus on relationships:
- Manager tenant database
- Welcome new tenants / tenant welcome pack
- Tenant meetings
- Tenant communication (including monthly newsletter)
- Other tenant focus areas:
- Secure participation in marketing initiatives
- Report on tenant performance
- Drive and execute tenant initiatives (like Smartten)
- Entry into Footprint awards
- Ensure at least 1 big idea is conceptualised and executed each year (or more as per KPIs)
- Drive income and ensure the mall reaches targets
- Sell promo and kiosk space or assist Non GLA team
- Assist in set ups and strike downs of all exhibitions (in line with process)
- Include Non GLA ideas and campaigns in the marketing strategy
- Completion and submission of check lists
- Development and submission of monthly report
- Focus on post campaign / initiatives reporting to show results v objectives
- Execute crisis communication when required (in line with policy)
- Track, manage and report on all shopper complaints
- Management of all guest relation officers and marketing assistants (if relevant / on site)
- Loading and vetting of new suppliers
- Management of all suppliers / strategic partners (such as media agencies, design studios / agencies, events companies, website partners, social media agencies, print and production suppliers etc.)
- Management and storage of all marketing stock / materials
- Management and storage of Christmas Dcor
Qualification And Experience
- Degree / diploma
- 5-7 years of marketing / retail / brand or other relevant experience
- An understanding of retail marketing and brand marketing and all related functions
- Ability to execute a strategy and achieve results
- An understanding of digital marketing / social media
- Ability to interact confidently with all levels of people within the organization
- Ability to manage teams effectively
- Ability to manage marketing partners and suppliers effectively
- Ability to think strategically, define problems, collect data, establish facts, and draw valid conclusions.
- Ability to solve practical problems and deal with a variety of concrete variables in situations where only limited standardization exists.
- Ability to interpret a variety of instructions furnished in written, oral, diagram, or schedule form.
- Demonstrates accuracy and thoroughness; Looks for ways to improve and promote quality.
- Displays willingness to make decisions; Exhibits sound and accurate judgment; Supports and explains reasoning for decisions; Includes appropriate people in decision-making process;
- Makes timely decisions.
- Prioritizes and plans work activities; Uses time efficiently; Organizes or schedules other people and their tasks.
- Follows instructions, responds to management direction; Takes responsibility for own actions; Keeps commitments.
- Ability to Speak, Read and Write English
- Ability to work as part of a team
- A flexible approach to work
- Presentation skills
- Creativity
- Strategic marketing ability
- Attention to detail
- Motivating staff
- Ability to prioritise own workload to meet deadlines
- Computer literacy in office documents and spreadsheets required (especially excel including filters)
- Experience and thorough understanding of project management are required
- Demonstrate leadership skills and a willingness to grow and learn new skill sets
- Own reliable transport required
- Occasional weekend working and after hours call-outs will be required
Competency Requirements:
- Relating and Networking
- Creating and Innovating
- Working with People
- Persuading and Influencing
- Delivering Results and Meeting Customer Expectations
- Entrepreneurial and Commercial Thinking
- Presenting and Communicating Information
- Achieving Personal Work Goals and Objectives
- Deciding and Initiating Action
- Planning and Organizing
- Adapting and Responding to Change
- Coping with Pressures and Setbacks
- Adhering to Principles and Values
- Learning and Researching
- Applying Expertise and Technology
- Writing and Reporting